Weekly Juice – Drake at Bing, Rolling Stone, EDC, Twilight Premier

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Once again our choices for the week .. these are parties our friends are throwing and just things we like. Please do not re-post these invites on your calendars or our friends will stop letting us do it and no one will get to see.

Tuesday

Nylon Mag Music Issue soiree at Skybar >>  Hosted by M.I.A. >> La native Tennessee Thomas Dj’s >> After party at Trousdale

Jaguar party with LA native Robin Thicke (Montclair Prep)

Bing party with Drake preforming live

Wednesday

Adrian Grenier documentary screening “Dont Quit your Dream”

Rolling stone party

Thursday

The Twilight Saga: Eclipse, Premier at LA Live (Coverage day of)

Angeleno party at the W Hollywood

Friday

EDC Friday lineup:

Armand Van Helden, Travis Barker x A-Trak (RIP AM), Steve Aoki, Dada Life, Deadmau5, Swedish House Mafia, Kaskade, Dirty South, Moby, Basement Jaxx, Z-Trip, Afro Jack, etc.


Saturday

EDC Sat Lineup

Mstrkrft, Duck Sauce, Boys Noize, Roger Sanchez, Fedde Le Grand, Groove Armada, La Riots, Wolfgang Gartner, Armin Van Buuren, Benny Benassi, Will.i.am, Dada Life, etc.

Carly Margolis’ jewelry line All for he Mountain on sale at Byron & Tracy salon

Audi’s 2010 Super Bowl party: Kellan Lutz, Taylor Lautner, Jessica Alba, Rob Lowe & Hilary Swank

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I am officially over Sundance, Grammys and the Globes and before I gear up for New York Fashion Week, Valentine’s Day and Oscar week, I think we can all use a much appreciated breathe of fresh air from some down home, salt of the eath, all American, ma and pa, mom’s apple pie, firemen and cowboy, little league and hot dog, Walmart, team spirit, blue states, fly-over states, painted chests and foam fingering, good old fashion FOOTBALL!

Yes it’s Super Bowl Sunday in two days and while the rest of America is gearing up for a day of nachos, beer and cheese, my friends are flying down to Miami in private jets to host and attend the weekend’s hottest parties, sponsored by brands who are vying to get their spot in the sunshine from the 100 Million viewers who tune in. As someone who simply CANNOT pay attention to football unless there are a million other reasons to, I am particularly grateful to Audi, Coach, Cafeina, Tao, Maxim, Venus Williams, Pete Wentz, and Tide Febreeze who have given me something to care about and who understand the art of a good party and thankfully hire the right people to do the inviting! (ehem BNC, Michelle S, Ashlee A, Nick D).

Jessica Alba, Taylor Lautner, Hilary Swank, Kate Walsh, Tinsley Mortimer, Kellan Lutz, Rob Lowe (with his son who he is bringing to the big game on Sunday), Lance Bass, Osi Umenyiora of the New York Giants, and Chad Henne of the Miami Dolphins are all in Miami tonight to attend Audi’s kick off party at the W Hotel in South Beach. They were all shuttled in by Audi Q7 TDI clean diesel SUV – Audi’s new green car. Audi will also feature another new green car – their eco-friendly A3 TDI in a Super Bowl commercial premier during the Super Bowl. FYI – I live (LIVE!!) for commercial premieres! LIVE! The Audi commercial is a tongue-in-cheek spot with an updated classic song by Cheap Trick.

Jessica Alba, who had her daughter Honor is with her, says she’s pulling for the Saints – her father is a longtime Reggie Bush fan. (The little one will not attend the game – the stadium is too big for little girls!)

Kate Walsh and Hilary Swank have an on-going battle to see who could text the fastest – Hilary says she can text with her eyes closed without any mistakes. Lauren Brokaw, a Daily Truffle blogger, can do this too while talking and walking. I’ve seen it, and it is syck! Take that Swank! They should all enter LG’s national texting competition this year. Dorks. http://www.lgtexter.com/

Next stop?

1.) Maxim party

2.) Tao Miami at the the W

3.) Nick D’Annunzio’s parties at Cafeina – Feb. 5 & 6

4.) Coach’s Sake and Sushi party at The Townhouse

5.) Tide and Venus Williams product launch for Febreeze on the tennis courts at the W with Pete Wentz and Solange Knowles

Photo credits: Alexander Tamargo/WireImage for AUDI

See all coverage on Super Bowl parties, commercials and celebrties.

Naked: Kellan Lutz for Calvin Klein – slamming Twilight star takes it off for New Ad Campaign

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FOR IMMEDIATE RELEASE

CALVIN KLEIN UNDERWEAR FEATURES FOUR MEN IN FULLY INTEGRATED GLOBAL ADVERTISING CAMPAIGN FOR SPRING 2010

Actors Kellan Lutz, Mehcad Brooks and Athletes Fernando Verdasco, Hidetoshi Nakata to be Featured in Upcoming “Mark Your Spot” Global Advertising Campaign

NEW YORK, NY, FEBRUARY 3, 2010 – Calvin Klein underwear, a division of The Warnaco Group Inc. [NSYE: WRC] and Calvin Klein, Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], today unveiled the brands’ graphic Spring 2010 global advertising campaign, which will be seen in an impactful and complementary mix of print, outdoor, and digital media around the world beginning next month, including a fully dedicated microsite that will debut February 15, 2010.

For the first time, the men’s Calvin Klein underwear campaign will feature four men in one campaign to promote the new Calvin Klein X underwear line. The talent in the campaign spans different backgrounds and nationalities and includes American actors Kellan Lutz and Mehcad Brooks and two international sports stars, Spanish tennis star Fernando Verdasco, and Japanese soccer player Hidetoshi Nakata.

“The launch of Calvin Klein X underwear is a truly global initiative, so we believe it is imperative to feature talent from our most important regions – Asia, Europe, and the USA in the launch advertising, said Tom Murry, President & CEO, Calvin Klein, Inc. “The creative is in the spirit and tradition of the most innovative of Calvin Klein underwear campaigns.”

“Our newest campaign is a wonderful representation of today’s Calvin Klein underwear consumer, reflecting the breadth and diversity of our global reach in a way that speaks to their lifestyle with a resonant message through media that is relevant to them, said Helen McCluskey, President, Warnaco Intimate Apparel and Swim. “We expect that this will give us an opportunity to communicate to even a broader audience worldwide.”

The campaign will debut Calvin Klein underwear’s new Calvin Klein X line, which comes in two modern fabrications for ultimate comfort and fit: cotton modal and microfiber. Modal provides softness and luster whilst the cotton allows for comfort and breathability; the microfiber is an ultra-luxe premium fabrication. Both have stretch for ease of movement, and styles are distinguished with colored, microfiber logo waistbands – cotton features a blue logo, microfiber in red. Each is overlaid with a distinctive center front gray patch with an embossed “X” over the signature Calvin Klein logo in bold proportions for maximum impact.

The imagery for all four campaigns includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The campaign was directed by Trey Laird of Laird & Partners. Ads will break globally in April 2010 magazines. Impactful imagery will also be featured in a global outdoor advertising program spanning key sites in markets across the Americas, Europe, Japan, and Asia.

To complement the brand’s e-commerce site, cku.com, and add further dimension to the campaign, a branded microsite created exclusively for the Calvin Klein X launch – at xmarkyourspot.com – will become the designated destination for all materials and videos featuring all four of the men, allowing consumers to hear from each of them, and get a peek behind the scenes at the campaign photo shoots, and sign up to receive more information on the campaign and the product. It is planned that the digital campaign will begin to be revealed online the last week in February, leading up to the full reveal of the campaign which will take place at xmarkyourspot.com, beginning on Monday, March 1st, to coincide with the campaigns’ outdoor and print creative which will include other unique online and offline components, including an Augmented Reality (AR) initiative with GQ and QR codes at point of sale.

In support of the digital component of the program, Calvin Klein underwear has executed its largest digital media buy to date, including a 20+ market buy on Facebook.com as well as other key regional portals and search engines, which will feature short videos or banner ads to engage and encourage click-through to the branded microsite.

Said Robert Mazzoli, Chief Creative Officer, Calvin Klein underwear, “We’re excited to be presenting the latest chapter of evolution in communicating Calvin Klein underwear’s iconic brand image by using four distinct personalities and leveraging them across a range of media in a bold, engaging, and fun way.”

The four men featured in the Spring 2010 Calvin Klein X underwear campaign, include:

Former model and actor Kellan Lutz, 24, is best known for playing the vampire ‘Emmett Cullen’ in the popular Twilight films, and will be featured in the latest release in the series, Eclipse, which will be in theaters beginning June 30th.

Mehcad Brooks, 29, is a native Texan, who first worked as a model before transitioning to acting. For the last two seasons Brooks has starred in the HBO hit vampire series, True Blood, and will next be seen in a new ABC television drama, The Deep End.

Hidetoshi Nakata, 32, is a former Japanese National footballer who has played most of his career in Europe. Nakata has played for Japan in two Olympic Games (1996, 2000) and three World Cups (1998, 2002, 2006). He was one of the first Japanese players to play outside of Japan, in Italy and the UK. During his career in Italy he has won the Italian Championships and Italian Cup. He has received Asia Player of the Year twice. In 2006, after a strong performance in the World Cup Germany, Nakata announced his retirement from professional football. Nakata is known in Asia as a social entrepreneur and fashion icon, regularly attending runway shows and sporting designer fashions.

Madrid native Fernando Verdasco, 26, is a top ten ranked professional tennis player in the world and second in his home country of Spain. This year marked his best performance to date, climbing to number seven in the ATP world rankings and capturing his third ATP world tour title in New Haven.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein jeans and Calvin Klein underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit calvinklein.com.

The Warnaco Group, Inc., headquartered in New York, is a leading apparel company engaged in the business of designing, sourcing, marketing and selling intimate apparel, menswear, jeanswear, swimwear, men’s and women’s sportswear and accessories under such owned and licensed brands as Warner’s®, Olga® and Speedo®, as well as Chaps® sportswear and denim, and Calvin Klein® men’s and women’s underwear, men’s and women’s bridge apparel and accessories, men’s and women’s jeans and jeans accessories, junior women’s and children’s jeans and men’s and women’s swimwear.

###

EDITORIAL CREDIT: Calvin Klein underwear introduces Calvin Klein X underwear xmarkyourspot.com / cku.com

IMAGE CREDITS: © 2010 Mikael Jansson; Additional campaign images as well as behind the scenes images are also available

The details on Calvin Klein’s FIRST LA soireee

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Jean Shin, Francisco Costa, and Italo Zucchelli

Hier Soir (last night), art was in the air in Los Angeles … finally !! This month has been deemed L.A. Arts month, with the night starting off at the Pacific Design Center for the Art Los Angeles exhibit, followed by the chicest of events (put on by Nadine Johnson and associates), Calvin Klein and the Los Angeles Nomadic Division’s (LAND) cocktail event for Calvin Klein Collection for Spring Summer 2010 and L.A. art month.

THIS WAS CALVIN KLEIN’S FIRST EVENT IN LA EVER !! Wtf took so long, he has events in NYC all the time… lol. I will forgive everyone at CK, just because this event was one worth waiting for! Click to Continue Reading

It’s a dress Daddy, Says who?! Calvin Klein!”

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And Penelope, and Abbie, and Ginnifer, and Milla, and Kate, and Ali, and Molly!! Celebs stepped out in Calvin Klein Collection spring/summer 2010 last night to launch L.A. Art Month – we were at the party and snagged some great pics! See party coverage here: The details on Calvin Klein’s FIRST LA soiree

Photos from Style and Wireiamge

Awards Season: 2010 Golden Globes Party List & Reports

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Paramount pre Golden Globes Party honoring Marty Scorcese at Chateau Marmont

Food served: Infamous Chateau sliders, risotto balls, mac and cheese
Celebs: Holding court in the center was Leo Di Caprio with his arm firmly around girlfriend Bar Rafaeli the whole evening, Martin Scorcese, Robert di Niro, George Clooney, Chris Pine, Marion Cotillard, Rose McGowan, Jeremy Piven
Friends I saw: Rick Yune, Bryan Burk, Lizzie Friedman, Laurie Feltheimer, Hopi Dobuler, Andre Balazs
Clothes that stood out: It was so packed you could barely make out what anyone was wearing but Marion Cotillard stood out Click to Continue Reading

“It” Lounge = Kari Feinstein’s Style Lounge *Globes Edition*

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Drumroll please…….

This years Kari Feinstein’s Style Lounge for The Golden Globes was held at the always interesting Zune LA, on Beverly Blvd. (Shout out to Kari and Tracy Pendleton !)


What is Zune you ask?  Zune is Microsoft’s way of incorporating nightlife and events with their Zune Ipod.  During the day, this former photo studio, is Microsoft’s office for Zune, and at night, for fun things like birthday parties, concerts, art exhibits, events, and more!

There are three different floors to explore and see all of the goodies that are up for decoration.  If you would like more info on this subject, call Zune LA at (323) 944 0702 or check out the space at is 8275 Beverly Blvd (although it is usually not open to just anyone.)

The bathrooms in Zune LA are very artsy and fun… we like creative bathrooms!

The themes for this gifting suite for me were: ADORABLE, MINIATURE, PETITE, CUTE LITTLE PACKAGING, AND PERSONALIZATION, all of which I and most girls love!

Now for the good stuff !!

The Fry Girl Inc.

As I checked in, the first thing that hit me was the smell of something amazing…MINI DONUTS!

It turned out to be this adorable little station called, The Fry Girl.

The inner fattie in me came out, as I asked The Fry Girl many questions about this amazing concept including: What are the most popular flavors? What is your favorite flavor? etc.  THEN she tells me their other specialities:

♥ Deep fried candy bars that are fried and served with powdered sugar and drizzled with choc and caramel sauce

♥ Gourmet french fries in black and white truffles, rosemary mayonnaise, thai ketchup, sea salt and ,alt vinegar, chipolte mayonnaise, and garlic aiolo sauce.

♥ Choco-waffles, Ice Cream, and Apple fries

I know, you are thinking heart attack on a plate, right? The most scrumptious aspect of all is that these mini donuts are not bad for you! One mini donut is 26 calories, with 3.5 grams of carbs and 1 gram of fat.

Can I get a hellll yaaa?

I just want one of these because it is sooooo cute, omg.

Um, who wouldn’t want this car lol?

Contender for most adorable business card, everrr

LA Native Amber Stevens at The Fry Girl Inc. station

Usana healthcare

The next booth I hit was for Usana Vitamins, and let me tell you, this was such an amazing idea to have at a suite that caters to celebrities.  Why you ask? Because celebs are often very busy and will forget to take their vitamins, and with traveling and stress, need a good night sleep.

Usana wants to make being healthy EASY for you.

Usana customizes these boxes of vitamins for you, after you answer a few questionairs about your life style and habits, then sends you this box that has all of your daily vitamins in one little cute plastic pouch.

The three products that I was told would be beneficial for our readers are MY HEALTH PAK, Melatonin, and Probiotic plus.

My Health Pak – Why this is beneficial:

Its dummy proof….The box opens up to a visual picture of which vitamins you have in your box (exact picture for your convenience).

There is no having to go to all these different vitamin bottles everyday and not having a small place to put them, until you take them.

This kit was made for YOU, not like taking 10 vitamins which you just randomly heard about from Dr. Oz and decided to take.

This is soo cool: You take a 1 minute personalized questionnaire, and then it tells you exactly what you need to take and when.  My results are below.

I was also gifted Usana’s Pure Rest and Usana’s pro-biotic plus.

Pro-biotics are very important because they promote healthy digestion and immune system, and balance out the good and bad bacteria in the gut.

I lovee the packaging for this product, it is soooo adorable and it is so easy to take !  All you do is: Take one of the tiny packets–> empty into any cold drink –> drink up = no bad taste

The last amazing Usana product is Pure Rest, an orange flavored dis-solvable tablet to help aid with sleep.  This product is made with melatonin, a popular natural occurring hormone that regulates ones sleep cycle.  THIS is NOT a sleeping pill, so it doesn’t have any narcotic addictiveness.  Yay for pure rest !

Why was this good to bring to the gifting suite you ask? One reason being is that actors and actresses need sleep in order to look healthy and bbbbeautiful for the upcoming award shows.  One might be anxious and or nervous for The Globes Saturday night and not be able to sleep… que in Pure Rest.  Celebrities also have jam packed stressful schedules, so perfect for a good nights rest, or for when traveling and need to catch up on sleep.  Pure rest is a god send to take because it is natural, non habit forming, and safe.

Amanda Righetti with Usana

Foot Petals

The most genius thing ever..

I’m going to tell you a little story…. My Aunt, Liz (Hiii Auntie !!), has a relative who has always had the worst looking feet ever, as a result of not wearing Foot Petals.  This woman, Woman X,  has bunions, blister scars, and gnarled crossed toes… just ugly feet.  According to my mom, she wore shoes that did not have any cushioning (like Foot Petals gives you) and shoes that did not fit her.  My whole life, my mom has always told me to only buy shoes that fit perfectly and to make sure I put cushions and strip thingys so that I did not end up with feet like Woman X.

I had a job once where I had to wear HIGH heels for hourssss; it was miserable.  I was very phobic that I would develop bunions, gnarly toes, ugly blistered heels, etc, so I obvi stocked up on my supply of foot petals.

See the people at Foot Petals really care, and that’s why they made this adorable handy dandy little tin box to keep in your car.  Talk about convenience !

Another great thing about Foot Petals is that the booklets, instructions, and actual supplies are idiot proof.

Don’t end up with feet like Woman X, buy some Foot Petals.

Daily Truffle perk: Get a Free pair of pink heart Tip Toes

What comes inside the handy dandy tin box

I saw this chair and decided that I either  had to have it or had to take a picture of it… It wasn’t for sale, so I just decided to live with taking a picture.

Melora Hardin (The Office) with Foot Petals

Paleta

Paleta is THE number one personalized food delivery service, according to me ;-)

I mean common, these people built the first green kitchen in Southern Cali AND have their own green house!

Paleta is also great for people who are too busy to make cook, individuals wanting to loose weight healthfully, people who have food allergies and need a gluten or dairy free diet, and anyone else who just wants delish food delivered to their door step everyday.

Paleta meal delivery offers:

Breakfast * Lunch * Dinner * Snacks * Dessert

Freshly made meals delivered daily to your home

Organic eco-conscious cuisine * from the farm to your table

Gourmet taste without the guilt

Hours of freedom from shopping, cooking, and cleaning

A leaner body and more energy to enjoy life

Free delivery * no tipping * no tax

Lets not forget how cute their business cards are with the little mini cut out spoon.

Ashley Greene (Twilight) and pup with Paleta

Kate Flannery (The Office) with Paleta

Molly Sims with Paleta

Infinity Sun

Infinity Sun, the only carbon neutral sunless tanning company, provided their famed tanning service for the lucky attendants of the Style Lounge.

The only sunless tanning system that tans you while acting as multi treatment skin care… Yes, I said sunless tanning + skin care, cool right?

This was another great station to have at the Style Lounge because -face it, we all know it- stars get spray tans before award shows, so this was very convienent !

Infinity Sun’s Celebrity clientele: Brooke Burke, winner of “Dancing With the Stars”, Jessica Alba, Giselle Bündchen, Brittany Spears, Paula

Abdul, Adrien Grenier, Lindsay Lohan, David Beckham, etc.

Featured on TV shows: Sunset Tan, Millionaire Matchmaker, Entourage, The Style Network’s “Style Scenes”, E! Entertainment’s Academy awards “48 hour make-over”, Dr 90210, and many other TV shows!

This the new Spa Lite™, a portable spray tanning machine that boasts a unique and stylish design, state-of-the-art technology and 100% recyclable “Bag in the Box” solution.

Paris asked for her own in pink!

My genius photography skills at the Infinity Sun tanning station

Rex Lee (Entourange) with Infinity Sun

Edyta Sliwinska (Dancing with the Stars) at Infinity Sun

Reebok

The Reekbok station was very popular on the day that I went.

The big to do with the Reebok station is that they are the original makers of this “gym-in-a-shoe sneaker” that many other brands are now copying (lame). I have worn these around a little and they are really cool because the rounded bottom makes every step you take essentially like walking up a stair. It’s the same principle as the elliptical machines at the gym and this shoe technology was actually originally developed by Reebok in-house scientist. This shoe with brains will minimize the workout and maximize the walking you already do with a sole that forces your muscles to tense and flex with every step you take.

Jeremy Renner (The Hurt Locker) with Reebok

I personally need Reebok Easytone’s because the bottom has spiral cushioning for added comfort and they are supposed to reduce fatigue and activate key leg muscles.  I never run or jog, because when I do, my legs get tired and cramp very easily; I hate exercising, with a passion.

Retro Sport

The guys were so excited to get their favorite sports apparel from the Retro Sport station!

You will no doubt be seeing all the hot guys wearing this collection during the upcoming football games.

Retro Sport is a brand that recreates old collegiate, NFL, NHL, Vintage Minor Leave Baseball, and other sports related t-shirts.

Let me tell you first hand, these t shirts are soo comfy and have the vintage feel that everyone loves.

The funniest pictures of the day definitely were with the Retro Sport Mascot.

Eric Stonestreet (Modern Family) with Retro Sport

Alexander Gould (Weeds) with Retro Sport

Gilles Marini (Dancing with the Stars)with Retro Sport

Guests in action

Californication and Sex in the City star, Evan Handler having a tiff with the valet  Don’t you love camera phones?  I HAD to get a picture of this, because it was too funny.

Stephanie Pratt eating the very popular Rasta Tacos, and trying on Reebok Easytone shoes

Victoria Hervey taking a picture with the Retro Sport mascot

Ashley Jones trying on jewelry from Caselnuovo d’Aiassa Designs

Dr. Rey talking to Extra TV about Heidi Pratt’s plastic surgery

Felicity Huffman trying on jewelry

Paris Hilton asking for a pink Infinity Sun tanning booth

Estella Warren trying on Ice Watches and walking away with a few

Extra TV asking celebs what their thoughts were on Heidi Pratt’s plastic surgery (magazine in hand)

Lauren Sanchez leaving in her black Cadallic Escalade

Ashlyn Gorse arriving in a blue Porsche

Evan Handler (Californication) sporting Cash 4 Gold

Craig Robinson (The Office) with Ice Watches

Nick Verreos (Project Runway) with Vineyard Vines

Neve Campbell with Reebok

Yara Shahidi (Imagine That) with the Retro Sport mascot

Cheryl Hines (Curb Your Enthusiasm) with Vinyard Vines

Yayyy Feinstein Mcguiness PR, you get a gold star for a job well done !

For more info or to purchase the items mentioned, please go to the following websites:

Thefrygirlinc.com

Usana.com

Reebok.com

Paleta.com

Footpetals.com

Retrosportapparel.com

Twilight Barbies

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