If you are on a plane to Utah this weekend, don’t be surprised if the entire cabin is much cooler and better looking than your average Southwest fuselage. Flights to the annual Sundance Film Festival will be carrying brand reps, publicists, agents, starlets (the bigger names will fly private), studio execs, marketing folk, the usual suspects who follow the gravy train, and Park City and Deer Valley regulars.

If you are flying from the East Coast look out for the Strategic Group, BMF Media Group and Talent Resources at JFK and Laguardia, and if you are flying from the West Coast expect to see Harrison & Shriftman, Feinstein-McGuiness, Spin Shoppe, RFPR, LFB Media Group, EFG:: Entertainment Fusion Groupand Shadow PR at Burbank and LAX – and of course Paul+Williams will be coming from both directions. They will all be setting up shop on and around Main Street with the coolest of cool brands from Fred Segal to Playstation to CARRERA Sunglasses to Levi’s for a week long (9 days actually) of gift lounges, media lunches, premiere parties and dinners to ring in the celebrities at the Sundance Film Festival. Continue reading →