Here at The Daily Truffle, there is nothing we love more than a good LA native tale! Rochelle Gores, daughter of Alec Gores, is a Malibu native, chic boutique owner AND a philanthropist with a penchant for kids!

Last night L.A. royals, locals and friends stopped by the London Hotel to support Rochelle Gores Fredston Hosts The Autumn Party with ARCADE Boutique Benefiting Children’s Institute, Inc (CII) – DJed by Donovan Leitch – Sponsored by Patron and Barefoot Wine.

Rochelle planned a cool collection of outfits to be walked down a catwalk for an all-ARCADE fashion show – featuring 32 ARCADE Boutique looks including designers Preen, Kimberly Ovitz, Irwin and Jordan! All available at ARCADE boutique.

Guest List: Belle of the Ball & host: Rochelle Gores Fredson (ARCADE Boutique) … L.A. Natives, Locals and Celebs: Brooke Davenport, Cameron Silver, Nicky Hilton, Paris Hilton, Markie Price, Donovan Leitch, David Katzenberg, Lisa Vanderpump (The Real Housewives of Beverly Hills), Rick Fox, Cooper Ray (founder of SocialPrimer.com and former Global Vice President of PR and Events for Bottega Veneta and Ambassador of Dom Perignon), Laura Duran, Markie Price, Shell Cardon & Craig Cardon, Louise Ward (UTA) and Will Ward (Roar Entertainment), Laura Myones Ruf & Andrew Ruf, Amy Smart, Chris Hemsworth (Star Trek), Curtis Stone (Celebrity Apprentice, Take Home Chef), Eliza Dushku (Dollhouse), and more … 

Hey Girl Hey - Nicky Hilton - L.A. Native - at Art of Elysium 2nd Annual Genesis Event at Milk Studios

Events chairs Matthew Kavanaugh (attorney at Harris & Ruble, Crossroads ’96) & Teddy Karatz(Milk Studio) hosted a benefit for Art of Elysium last night … lots of L.A. natives, L.A. people and celebs turned out …

Guests first stopped to get their pair of Paige Premium Denim jeans, then found their way to the bar for saki, wine, and cocktails made with Chivas, (one of the sponsors) ate Crumbs cupcakes, drank TY KU sake cocktails, and feasted late night on Fat Burger.  Butch Walker and Fitz and the Tantrums entertained the lively crowd.

Celebrities, DJs, publicists, friends and L.A. private school alum include: Charlie Saxton (from Hung), Lissa Origliasso (from The Veronicas), Oliver Hudson (Crossroads), Bonnie Sommerville, Justin Bartha (sans Ashley Olsen), Harry Morton (Harvard-Westlake), David Arquette (Fairfax), Gail Simmons (from Food and Wine and Top Chef), David Katzenberg + Nicky Hilton, Carlos Lopez, Riley Keough with boyfriend, Jessica Lowndes and Shenae Grimes (from BH 90210), Topher Grace and Gordon Kaywin, Jennifer Howell (pres of Art of Elysium), Brad Goreski and Ashley from the Rachel Zoe Project, Michael Baruch, Park Daniel, Anand Gandhi, Rose McGowan with Joel Michaely, Josh Kuyt, Kari Feinstein (Oakwood) and Mike McGuiness and Tracey Pendleton (all from FMPR) with boyfriend Paul Davidge (from Relativity Media), James Krisel, Bryan Greenberg, singer Pink and Carey Hart, Kenna, Mariana Klaveno, Kristin Bauer and Ashley Jones (True Blood), super model Anouck Lepere, Chris Holmes, Ana Calderon, Angie Banicki and Rachel Krupa, Cat Deely, Carter Reum, Brent Bolthouse, Louise Roe, Caro Krissman (Harvard-Westlake) & wife Ellen, Angela Robins (L.A.N.D.), Mike D, Kevin Parker (Harvard-Westlake), Adrian Muzinach, Rembrandt Flores (of EFG PR), BJ Averell, Emily Meyer (Harvard-Westlake), Matt Fainchtein, Saweda Kamara Bullock with Charlotte, Kazu Namise (Marymount), and others we may have missed …

Matthew Kavanaugh (Crossroads) of Rogue Pictures, Jennifer Howell, President Art of Elysium and Teddy Karatz of Milk Studios

Jeff Welch & David Arquette

Saweda Kamara Bullock

Kari Feinstein, Emily Meyer & Matt Fainchtein

Kari Feinstein, Lauren Brokaw, Caroline Roman

Oli Hudson (Crossroads)

Rose McGowan

Carter Reum, Rembrandt Flores, and Matt Nordgren,

Pink & Carey Hart

Bryan Greenberg

Topher Grace

gift bags !!

Weekend report …

It’s been a slow couple weeks with lots of people on va-ca but went to Kevin Parker (Rain Management Group) and Billy Park’s bash on the Palihouse rooftop last week – where I was late in discovering Walter (who was the host at the Chateau for 12 years) has now taken up residency at the Palihouse. He tells me he is still performing every now and then on a music night he runs in the courtyard on Tuesdays. I also saw Chris Huvane (Management 360 new hire / former GQ Senior West Coast Editor), Marc Mitchell (Harvard Westlake ’95 and founder of Urban Daddy) and Matt Waldstein (Crossroad ’95, Attorney at Law - Abrams & Waldstein LLP).

Willem Broad (Buckley, Mont Clare, Hollywood High) and his band mates Nick Biddle (Buckley) and Brandon Rauch of FIM has an “Almost Famous” party that I almost went to – which he told me involved lots of pool toys.

I hate to mention the wedding of a certain former first daughter but DJ Mia Moretti and violinist Caitlin Moe were the entertainment which is pretty cool since that is who plays about half the good parties in L.A. – including the recent Carrera party at the Chateau – so it makes me wonder if Chelsea Clinton knows what shes doing or if they somehow found themselves a very cool event planner – I need to contact BMF Media about that.

This week …

We got an invite from to a private preview of the new mall in SM called Santa Monica Place. The preview will benefit PS Arts and features the new restaurant Xino located on the “dining deck” with an after-event at the new Bloomingdale’s.

Louis Vuitton also told me a NEW LOUIS VUTTION store is also opening Friday in Santa Monica Place!!

Also got an email from Carrie Wick over at Greg Link’s new company Brand Link telling me there will be two new restaurants in the mall opening Friday as well – Richard Sandoval’s Zengo and La Sandia – Zengo is Chinese-Mexican (think duck tacos) and La Sandia is ”homespun Meixcan cooking” with a “tequilla library.”

RJ Williams’ (Crossroads) Young Hollywood studios located in side the Four Seasons hotel, which is still so amazing/cool/weird to me, has been getting a lot of heat lately – in a good way! That Bachelor girl who laughs too much went in yesterday – which was a good day to get her because of the finale last night. Also in the studio yesterday were Chris Angel and Giovanni Ribisi promoting his new film Middle Men - premiere is thursday at the Archlight, movie comes out Friday.

Kiehl’s is sponsoring a motorcycle ride with Fred Durst & Alain de Cadenet up the coast in the different Kielhs locations with well know biker names from around L.A. See separate post for more.

Looks like Avalon Hotel in Beverly Hills is about to become cool – Ashlee Margolis is hosting a night there – co-hosts include jeweler Anita Ko, Jimmy Choo publicist Sara Riff, Ian Edelman Writer (“How to Make It in America”), and director/photographer Patrick Hoelck (who directed Scott Caan’s last film). UPDATE FROM THE EVENT: Cabanas, rustic pizzas, Prosecco surround the cute pool with an easy exit valet pick up in the back. I saw LA NATIVES  Cliff Cantor (Beverly, former pro poker player / aspiring recluse), Jesse Erhman (Crossroads, Warner Bros), Laura and brother David Katzenberg (Harvard-Westlake, “Hard Times of RJ Berger”), and Louise Roe (from The City who now has a reality show called “Plain Jane” on the CW at 9pm where she helps blah girls get not so blah guys).

Carly Steel invited me to a party for Coco Cola heir Alex Hitz – he is hosting a soiree for his friend Susan Fales-Hills to celebrate her new book “One Flight Up”. UPDATE FROM THE EVENT: Guests included Rochelle Gores Fredston (daughter of Alec Gores and owner of Arcade boutique), Wendy Stark (former editor of Vanity Fair, daughter of Ray Stark), Nikki Haskell, Barbara Davis, Marilyn Heston, Degen Pener, Pauletta Washington (Mrs. Denzel), Dale Mason Cochran (Mrs. Johnnie), Alfre Woodard, Bravo director of development Christy Dees, and Cory & Colet from ITV … Alex, who caters all his own events, has a gift for world class southern comfort cooking, had tea sandwiches & champagne; the hit hors d’oeuvre of the evening was his signature bacon wrappd dates. Alex’s family friend and guest of honor, Susan Fales-Hills, a beautiful author, Harvard grad and contributer for Vogue, Travel and Leisure and Town& Country, was on hand at the base of Alex’s outdoor infinity staircase to greet guests, graciously signing and giving away copies of her book “One Flight Up” about “a pack of feisty thirty-somethings, all friends since grade school at Sibley Academy, an Upper East Side institution for sophisticated ladies-in-training”. http://susanfales-hill.com/one-flight-up.html

Tamsin Lonsdale is having a Super Club at the Hollywood Tower – a historic landmark and residential building on Frankin and Gower. UPDATE FROM THE EVENT: Overheard among cute 1930′s striped bathing suit models, news that Richard Branson’s new production company is about to open offices in Santa Monica in his deal with Relativity Media’s Rogue Pictures. Marika Krissman tells me she has done a board over-haul as the recently inducted MOCA Contemporaries board President. Attendees include Adam Divello (creator of The Hills and The City), Sarah Weidman, VP of Development at Style Network, Tatiana Kelly & Jim Young – producers around town.

Also on for this week, Angeleno Magazine is hosting a beauty day at the new JW Marriot pool I have yet to see – but is really cool because it looks over the Staples Center downtown at the which is sort of nestled next to the towering new Ritz Carlton where Wolfgang’s new restaurant WP360 is located.

Film Fashion is having a walk-in for a new designer they rep named Gustavo Cadile this week – which is cool because you get to go in showroom which is in the bottom floor of the Pacific Design Center and they have racks and racks of samples and all the celebrities come in there to be fit. I think Film Fashion had more updates of celebs in their client’s gowns during the Oscars than any other single fashion PR.

In news from Prada, T.I. wore Prada to his wedding to Tameka this past weekend in Miami. And then again at the premiere of “Takers” held at the Arclight Cinerama Dome thursday this week (Aug 04).

Rachel Krupa sent over an invite for her movie night at The London this Friday … “Love Actually” is the film.

Jessica Meisels is overseeing the opening 25 Park in the Malibu Lumber Yard this weekend. Jessica tells me the new boutique will carry cool brands like – Antik Batik, by Malene Birger, Elizabeth and James, Haute Hippie, Gryphon, Vanessa Bruno, Hanii Y, Megan Park, Sachin and Babi, Rick Owens Lillies and Duarte. They also carry baby/childrens clothes like Cacharel, Stella Cove and Eberjay. Right is Brooke Burke shopping with her little one there this week.

The Malibu Lumber Yard – owned by Richard Weintraub and Richard Sperber – are seeking an additional partner to support their investment in the mall according to the Malibu Times.

Coming up …

And Michael Rosenberg (aka Rosie) my former boss while at Maverick Films (now no longer) and producer of”Hung” has a birthday coming up …  Emmy’s, Emmy’s, Emmy’s, but not before Teen Choice monday. The Resnick Pavillion at LACMA will be complete soon with lots of parties coming in September to open the new wing.

*Every week at The Daily Truffle we highlight the invitations we receive in order to include our plans, plans of our friends and plans we wish had time for! Invitations are for editorial purposes and are not meant as announcements or open parties.

Fifth year in a row and was never better! Here is my timeline and feedback. xoxo, LAUREN

5:53pm – Show is about to start
Peter Facinelli and Vanessa Hudgens
Russell Brand wears FLP by Nicole Murphy jewelry to the 2010 MTV MOVIE AWARDS
Katy Perry wears Zuhair Murad for the 2010 MTV Movie Awards
Lindsay Lohan wears Pamella Roland to the 2010 MTV Movie Awards
Kristen Stewart in Dolce & Gabbana at the MTV Movie Awards

5:56pm
Kristin Stewart
Rob Pattinson
Taylor Lautner
Jaden Smith
6pm
Logan Lerman (“Percy Jackson”), friend of the Truffle is nominated for Best Fight Scene at MTV Movie Awards 2010

6:10pm
Paul Rudd
Lindsay Lohan with Patrick Aufdenkamp
Paris & Nicky Hilton
Snoop Dogg

6:12
Aziz Ansari is doing a skit where he is doing the nominated films! LOL.
Him as Quintin Aaron in the Blind Side
Now him as Precious

6:15pm
TI is out of jail and is presenting in sunglasses
Kristen Stewart wins 1st Award for Best Female Performance
6:22pm
I see Robert Pattinson has a Haircute! Looks like he DID NOT listen to Les Grossman! LOL!
Jessica Biel is here – she is wearing a cute outfit for the first time in her life

6:26pm
Anna Kendrick just won Best Breakout Star!!
I see Mike Tyson
J-Lo and Tom Cruise are dancing together!!
6:35pm
Ed Helms and Ken Jeong perform the tiger song (from The Hangover) in furry tiger outfits
Miranda Cosgrove
Amanda Seyfried wins for Jennifer’s Body

6:45 PM
Bradley Cooper & Jessica Biel present Best Kiss! Kristin & Rob Pattinson won (no shit)
Katy Perry performs California Gurls with Snoop Dogg

7:05
Eva Mendes & Samuel Jackson
Betty White, ScarJo (Scarlett Johansson), Bradley Cooper presenting Sandra Bullock with a Lifetime Achievement Award
SANDRA BULLOCK & SCARLETT JOHANSSON JUST KSISSSSSSSSSSSED!!!!
Ken Jeong wins for HANGOVER!

7:16pm
Mark Walhberg& Will Farrell are HANGING FROM THE CELIING!!
While Samuel Jackson & Eva Mendez & The Rock (all together for their new movie) are presenting an award for BEST VILLAIN!
TOM FELTON WINS for Harry Potter!

7:35pm
Taylor Lautner, Rob Pattinson, Kristen Stewart
Best Male Performance: Rob Pattinson
Christina Aguilera performing now

8:00pm
Best Comedy Performance – Zach Galifianakis for THE HANGOVER
Tom Cruise & Cameron Diaz are presenting for BEST MOVIE …
Which is … TWILIGHT SAGA!!

8:15pm
At the official after party for MTV in front of the Gibson Amphitheater at Universal … lots of food and performances and people!
Talking to Roxy Olin (Crossroads) – she’s with Whitney Port & Kelly Cutrone
The Situation from Jersey Shore is talking to Whitney Port, now he is hanging with Frankie Delgado
Miike Snow is now performing !
Paul Iacono and Amber Lancaster from The Hard times or RJ Berger dance to Silvia from Miike Snow while Paris Hilton is on her iphone with sister Nicky and boyfriend David Katzenberg, producer of RJ Berger
Pauly D is now at table too

Heading to Katy Perry’s after party at Las Palmas at 11pm

Tom Cruise as Les Grossman

Jonah Hill, Russell Brand and Puff Daddy present award

Tom Cruise (aka Les Grossman) performs with Ludacris

Ed Helms and Ken Jeong perform the Tiger song

Scarlett Johansson, Betty White & Bradley Copper

Miike Snow performs at after party

MTV Movie Awards Official post show after Party with Sway, Kid Cudi, and Miike Snow

What we ate and drank:

My date, Ms. KK

Miike Snoww !

Gone are the days when you’d sneak out, meet your dealer and head for the desert on an empty tank of gas. The new Coachella trend this year is the family plan. En vogue are the those who share a ride from home (Carpoolchella!!!), put it all on one credit card and keep it in the family. Celebrities and LA people seen as families at the festival this year:

• Melanie Griffith with children Dakota and Jesse
• Beyonce Knowles with sister to Solange watching husband Jay Z
• Maria Shriver + daughter Katherine Schwarzenegger
• Atlanta de Cadenet with her sister
• Nicky Hitlon + sister Paris Hitlon and her bf David Katzenberg
• Michael Wayans, Damon Wayans and Shawn Wayans at Music Loves Fashion
• Brothers Sam & Ben Keywanfar throw Music Love Fashion party at the Riviera
• Bolthouse keeps it in the family with 944 as a sponsor (he is the mag’s publisher)
• Lou Adler brought along 5 year old son Oscar Adler and his older son Cisco Adler was there as well
• Steve Birkhold, President and CEO of Lacoste USA, brought along his wife Nicole Birkhold to the Lacoste pool parties
• Jamie Kantrowitz (Harvard-Westlake, Oakwood ’95) & Chris Kantrowitz (Buckley ’92) came as a pair – best looking and coolest brother sister team around
• Designer Magda Berliner & photographer Alex Berliner brought their teenage daughter & her besties
• The Winklevoss Twins rolled into Neon Carnival with friends on break from Oxford ~ Cameron & Tyler Winklevoss will be portrayed in the upcoming Facebook movie as the initial brains behind Facebook
• Danny Masterson with brother Jordy + sister Alana
• Kelly Osbourne attended the festival + brother Jack Osbourne was at Neon Carnival
• DJ Jon Alagem + sister Alexis Alagem
• Harley Viera-Newton (Crossroads School ’06) drove out to the desert with Rio Viera-Newton (Crossroads School ’12)
• Haley & David Hasslehoff went on the slides at Neon Carnival – and the ferris wheel
• Half brother-sister Lily Waronker & Joey Waronker - Joey played on stage with Thom Yorke’s new band Coachella!

To add to the family experience parties were being extra sensative to the needs required for desert survival!

• Lacoste gave plenty of sunblock to guests coming into the pool party, and flashlights on the way out. They also stocked the party full of food and fruit popsicles for vitamins and anti-oxidants replenishment!
• Brent Bolthouse had walls of Brita water coolers and cups lining the entire entrance & exit to his air hanger carnival along with tons of food from Chipotle, Fatburger & Moose munch.
• Bing shuttles took inebriated and tired guests back to their hotels from the midnight oasis in the desert.

Talk about conscientious  party planning! Other cool ppl & celebs at Coachella this weekend??

Neon Carnival – ***Prize for LA Native attendance – not in any order –  David Katzenberg Nicky Hilton, Paris hilton, Josh Hartnet, Haley and David Hasslehoff, Chanel Iman, Mikey Appel, Reeve Collins, Rick Heller (birthday boy), Brent Seals, Angie Baniki, Roxy Olin, Stacy Keibler, Lauren Brokaw, DJ Politik (spinning), Rome Apple Shadanloo & Asher Levin, Tamsin Lonsdale, Meghan Rochelle Runstetler, Vail Bloom, Beau Baker, Priscila Martinez, Carolyn Zweifel, Carlos lopez, Brent Bolthouse, Devon Aoki, Jeff Beacher, Mike Baruch, Jamie Kantrowitz, Chris Kantrowitz, Sabrina Yadegar, Genie Fitzgerald, Jon Shokrian, Jon Neman, Drew Meyers, Spencer Guilbert, Med Abrous, Jack Osbourne, Jimmy Debello, Kevin Hayes, Teddy Hirsch, Alex Kelman, Chris O’Neil, Mickey Church, Ori Prince, Jessica Craig, Addy Tesfai, Dj Paul Purman, Taylor Russel, Brandon Davis, Brian Diamond, Nes Saban, Mike Moonves, Sam Plouchart, Devendra Banhart, Lily Waronoker, Katya Staretski, Alexis Alagem, Harley V Newton, Elan Ruspoli, Chris Bruno, Cisco Adler, Andrew Freston, Jared Najjar, Alessandra, Xander, Jeff Gold, Alana, Jordy + Danny Masterson, Mike Moonves, Camille Bell, Lauren Hastings, Ryan Rabin, Allie Ruddy, Kristom Parson, Evan Rudin, Ryan Scott, Park Daniel, Evan Weiss, Kim Jordan, Mike Mcguiness, Hayden Panettiere, Jamie Lynn Sigler, Kellan Lutz, Abbie Cornish, Xander Tarigo + whole crowd, Tyler Parker, Lauren Brittney, Ishowmyself, Brandon Allen, Oliver Trevena, Grant Shapiro, Roxy Olin with Alex Lobel and Ali Fartouchi w Harry Morton, Tommy Sobel, Caroline d’Amore, Cory Nita.

Lacoste pool party – Alexa Chung, Rachel Bilson, Lake Bell, Camila Belle, Emile Hirsch, Har Mar, Jesse Metcalfe, DJ Daisy O’Dell, Steve Birkhold & Nicole Birkhold,  Paul Walker, Dj Ana Calderon and Daniel Kovic, Harley viera newton with brother Rio and Devendra Banhart was DJing the party, Kristen Stewart, Noah Wallace (formerly of S’chool Girls), Jesse Metcalfe, Bryan Greenberg.