We’ve noticed a new trend in Hollywood this week … LA’s biggest museums are hosting back to back parties this week for retail store openings. Restoration Hardware teams with LACMA for their new store opening on Beverly Blvd. … Meanwhile on the other side of town MOCA is helping Guess re-open their new flagship store on 3rd Street Promendade, as part of their ‘Art in the Street’ exhibit. The Bumbys are expected to preform their usual honesty’s-the-best-policy routine …

Pilot news: Aaron Sorkin and John Krasinski team up with HBO for a Chateau Marmont miniseries based on the book, Life At the Marmont by the former co-owner of the establishment,  Raymond R. Sarlot and Fred Basten.

Bottle service: How hard is it to get a table around Hollywood these days? Well bottle prices or at least minimuns are on the rise. We at the Truffle don’t do bottle service but we sometimes hear from others what it takes to be granted access if you don’t know someone (who likes you). The bottom line is … you must add to the clubs bottom line. You can do that in a number of ways – our personal favorite is to make their club fun by dressing well and having a good time. That way it’s fun for others, you make the club look good, and the promoters & owners invite you back (yes, my friends, there is more to having an active social life than being hot). For others who have yet to master that art, we hear $450 is a new acceptable rate to charge for a single bottle at some places in Hollywood but that you can still find a $250 bottle rate at places outside that area like The Wilshire hotel in Westwood. If you want a table and you want to sit down at places like Beacher’s Madhouse, if you are a group of men … a 4 bottle minimum can be standard.

New Clubs: Happy Birthday to long time friend of the Truffle Jason Scoppa who had his birthday at newly opened “The Sayers Club,” which he opened in collaboration with Sam Nazarian of SBE last week. He is teaming up again with Alexi Yulish to handle Tuesdays, Friday and Saturdays – the same two who made Green Door and Bardot cool.

New Clubs: We hear Jeffrey Best (of Best Events) and JT Torregiani (formerly of Dolce Group) have a new club in Hollywood cooking for an August opening … more to come on that.

New Clubs: Redbury Hotel will open it’s upstairs bar this week (Thursday). Alexi Yulish, Jason Soppa and Walter Macredy (who was the former host at Chateau Marmont and then Palihouse) are teaming up on Wednesdays and Fridays.

Parties: JC Penney x Charlotte Ronson event tonight for their collaboration line I Heart Ronson

Parties: MOCA will also be lending its support to OMEGA this week at the Beverly Center for a soiree

Food News: Culina Four Seasons kicked off their monthly cooking class last weekend, and the Truffle was there to partake – these will continue on the 2nd Saturday of each month from now on [Price $85].

Food News: Mr. C restaurant is now open with a bright exciting interior and a packed house every night.

Food News: La Foccaceria Tra di Noi now open in the old Prego space in Beverly Hills.

Food News: Adolfo Suaya will open Osaka next month with a team from Peru, his biggest resto yet and 4 years in the making.

Food News: Tebarna opens in Beverly Hills this month on June 27th in the former Luau space.

Food News: Los Angeles Times and Food & Wine’s THE TASTE (formerly known as Taste of Beverly Hills) is coming again for the second year this Labor Day weekend [Sept 2-5, 2011, Tickets available now‏].