Vaveyla! Z “Shahs of Sunset” Reality Show Coming To Bravo!

by: Our Little Truffle Hunters - January 25th, 2012   Filed under: Casting Calls
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Originally posted January 11, 2012

*Salam, chetori?

Whilst at dinner last night we were told this so called “Persian Jersey Shore” was done taping and is set to air under the name “Shahs of Sunset” on Bravo. No date known as of now. For our readers living out of L.A., Sunset refers to Sunset Blvd in Beverly Hills where many mansions have been built, torn down and re-built with the notorious ‘Persian mansions’ … In one case, a house belonging to a royal Persian family on Sunset burned to the ground — much speculation circulated over the cause of the fire.

This show probably would have been better in the 80s but whatever, for us in Beverly Hills — this is amazing. For some background on the Persian community in Beverly Hills, we refer you to this 2009 W magazine article which includes many friends of the Truffle.

Update: January 23, 2012 :: Bravo just released info about the show so we have added it for you here … Cast members include: Golnesa “GG” Gharachedaghi (29, Persian princess), Mike Shouhed (33, real estate agents recovering from the financial crisis), Sammy Younai (35, real estate developer), Asa Soltan Rahmati (35, singer), Reza Farahan (38, gay real estate agent), Mercedes “MJ” Javid (30-ish, party girl real estate agent).

Oddly none of the people in our Truffle circuit know any of these people which is a little strange considering that encompasses 4 generations of Beverly Hills natives … do you know them? Comment below if you do.

“Shahs of Sunset” premieres Sunday March 11 at 10/9c …

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Truffle PSA: Range Rovers, Lock Your Doors!

by: Our Little Truffle Hunters - December 22nd, 2011   Filed under: All, Truffle PSA
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Multiple Range Rover’s have been broken into in the flats of Beverly Hills of late, so we asked around as to why RRs in particular and here’s what we found out … Click to Continue Reading

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L.A. Daily Photo: Nightly Inventory at Cartier

by: Our Little Truffle Hunters - December 13th, 2011   Filed under: All, L.A. Daily Photo
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Every night in Beverly Hills, the Cartier guards come out and take inventory of the jewels before pulling them from the window for the evening. Every year, Cartier dresses up the store for Christmas with a big red bow that wraps around the entire corner of Rodeo & Brighton.

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L.A. Daily Photo: Bijan Christmas Decs are up!

by: Our Little Truffle Hunters - December 12th, 2011   Filed under: All, L.A. Daily Photo
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No one takes Christmas more seriously than the late Bijan of Beverly Hills. Though he passed earlier this year, the store still upholds his traditional Santa Claus’s trying to deliver presents through every window of the store. They also still park his custom yellow Phantom or Veyron in front of his store, one of the best marketing ideas I’ve ever seen, as everyone stops to take pictures and those photos get taking back and shown to people at all poins of the globe. This store is actually one of the prettiest stores on Rodeo Drive — both front and back if you drive around the alley — because it was left in tact from it’s previous tenant who designed the shop Pierre Duex (incidentally Pierre Duex went out of business earlier this year but you can still find much of their wares at various resellers who scooped up loots from their sales. V sad).

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Petit Bateau Halloween Pumpkin Painting Party in Beverly Hills

by: Caroline M. Roman - October 27th, 2011   Filed under: Beverly Hills, DT Kids
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Petit Bateau x 10 Corso Como collection

Highly Truffle-approved! Petit Bateau is one of our favorite recent additions to Beverly Hills. Their one-year-old store on Brighton Way x Bedford Drive is the first on the entire West Coast. We are massive fans of this brand for children – and we don’t even have any – now that’s saying a lot. They recently have a women’s line as well now however which we will be checking out and a new Petit Bateau x 10 Corso Como collaboration collection (for those who aren’t familiar …. 10 Corso Como is the Barney’s of Italy). This pumpkin painting party next Friday is an open invitation to Bev Hills locals and Daily Truffle readers who would like to paint a pumpkin. Children, pumpkin painters and dogs are welcome. Woof! RSVP to reserve your pumpkin ASAP. There is no cost for this event and guest will receive gift bags. Hit continue reading to view the invite. Click to Continue Reading

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Truffle Approved: Equinox Beverly Hills — formerly the SportsClubLA

by: Our Little Truffle Hunters - October 25th, 2011   Filed under: Beverly Hills, New in L.A.
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The Daily Truffle would like to extend a warm welcome to Equinox in Beverly Hills which has just replace the old SportsClub … This is the first location in Beverly Hills for Equinox and the old Sports Club members are v excited for the change. A group of 12 were overheard toasting the changeover at Taberna a block west on Friday when the Sports Club sign finally came down the Equinox sign went up. While the SportsClub are pros when it comes to their in-hotel gyms (they have one, for instance, inside the Ritz in Boston) … their work in Beverly Hills never quite won over the locals the way you imagine a private sports club in Beverly Hills could, or should … We hope to see the Equinox touches found in their WeHo club come to this new location – for instance,  a better scene at their restaurant, better products in the locker room, an Earth Bar would be amazing (bonus points if they do it), and for the Love of God — WIFI throughout! Not just in the lobby. With the iPad many people are opting to watch movies or TV online rather than the TV screens so a working connection is essential to please members.

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#newLA: Its backkkkk … Bel Air Hotel re-opens

by: Our Little Truffle Hunters - October 15th, 2011   Filed under: Beverly Hills, LA Hotels, Los Angeles Social Diary, New in L.A.
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Here at the Truffle, we could care less about million dollar renos and what tourists find appealing. Our question for the newly opened ‘Bel Air’ is not which new restaurant you may install, or what interior designers you used, but will you manage to re-gain the favor of the locals?

What some don’t realize about the Hotel Bel Air is that it is more than just a romantic weekend get-away. For those few and fortunate living in a 1 miles radius of the hotel, the bar and restaurant was the neighborhood watering hole and eatery. House accounts were the norm for those living on Bellagio and Bel Air Roads, who came here for breakfast, lunch, and dinner, and most famously – ‘apres dinner’. That’s the kind of bar scene we’re into. We’ll let you know how this developing story pans out. Guest check-in opened this past Friday following a few formal previews, and there will be an opening party this coming Thursday …

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Rodeo Drive Bridle Path circa 1925

by: Caroline M. Roman - September 29th, 2011   Filed under: Beverly Hills, Required LA Knowledge
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By the 50s it was bordered by a well trimmed hedge on either side, but not much used. It was replaced by the current median around the mid-50s. Click to Continue Reading

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News Break: Sniper Scare in Beverly Hills? What about my Waxing?

by: Our Little Truffle Hunters - August 19th, 2011   Filed under: Beverly Hills
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A tipster tells us there was a sniper scare in one of the buildings on Bedford Drive just south of Little Santa Monica Blvd in Beverly Hills yesterday afternoon. Cop cars swarmed the street and patrons to the local businesses were holed up inside a lobby of a medical building next to next to Crustacean restaurant until the area was clear. One woman who was rushed out of Anastasia (a premiere brow wax salon) was over heard saying: “but, they didn’t finish my other eyebrow”. TMZ cameras were on the scene although nothing has yet appeared on their website. Click to Continue Reading

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I Love You But … It’s more like “Real Housewives of Bev Hills P.O.”

by: Caroline & Lauren - August 18th, 2011   Filed under: Beverly Hills, REAL HOUSEWIVES OF BEVERLY HILLS
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Really Bravo? If you are going to cast people from Westlake (Kim) & Calabasas (Brandi) in the Real Housewives of Beverly Hills, perhaps you should consider a name change? Bravo is wisely dubbing cast newcomers as “friends of the housewives.” But as we have learned from our friends in reality TV, apparently middle America has no interest in the truth and is just looking for the cat fights. C’est vrais?! Season 2 Cast includes: Dana Wilkey, Brandi Glanville, Taylor Armstrong, Adrienne Maloof, Lisa Vanderpump, Kyle Richards, Kim Richards, and Camille Grammer.

New Twitter #hashtag suggestions: #RHBHpoBox ? #RHBH+theValley ? Click to Continue Reading

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LA Moment: Graffiti culture

by: Our Little Truffle Hunters - July 26th, 2011   Filed under: Beverly Hills, LA Stories, Los Angeles Social Diary, Required LA Knowledge
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If you are a true LA native, at some point in your childhood, you had a tag name, sagging pants and a can of spray paint.

Pic – Harvard-Westlake-r behind American Rag on La Brea … circa 1992

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CARMAGEDDON: I’d love to drive from Beverly Hills to Malibu like this every weekend

by: Caroline M. Roman - July 18th, 2011   Filed under: Beverly Hills
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CARMAHEAVEN: Here is what the 405 & the 101 looked like today (Sunday, July 17, 2011) en route from Beverly Hills to Malibu

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Cirque du Soleil CEO book signing at the SLS Hotel at Beverly Hills

by: Our Little Truffle Hunters - July 6th, 2011   Filed under: Beverly Hills, LA Royalty
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Guy's largest book retails from $7000 from Assouline

Where: SLS Hotel at Beverly Hills
What: Assouline book signing for Guy Laliberté’s “GAIA, A Poetic Mission in Space”
Who: Guy Laliberté, CEO Cirque du Soleil, Lois Aldrin, the Nazarians and more …

You know you are in good company when a Birkin bag is left unattended at a party for three hours and its PERFECTLY fine … The bag belonged to Sam Nazarian‘s sister Angella Nazarian, who were both in attendance with her husband David Nazarian, to get a sneak peek at the new photo album from Assouline, created by Cirque du Soleil CEO Guy Laliberté, on his last self-funded mission to space. Guy Laliberté has been making the rounds around Los Angeles for his upcoming new Cirque show IRIS premiering at Hollywood’s Kodak Theatre on July 15. Also in the crowd were some of LA’s best brand-making ladies – Barbara Lazaroff who is often credited for bringing ex-husband Wolfgang Puck from the kitchen to the TV, and Lois Aldrin who is currently battling for her earnings as a key role player in her ex-husbands, astronaut Buzz Aldrin, recent renaissance back into pop-culture. Lois, who is famous around Beverly Hills for her bejeweled and stenciled nails, has gone back to her maiden name so she will hereafter be referred to on the Truffle as Lois Driggs Cannon. Click to Continue Reading

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Vintage LA Natives: Beverly Hills Home Made Skate Ramp in the 90s

by: Our Little Truffle Hunters - June 30th, 2011   Filed under: #LAalumni, Beverly Hills, L.A. Natives, Required LA Knowledge
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Beverly high alum Michael Nourmand (now President of Nourmand Realty), Scott Amen, Alan Maman (now beat producer The Alchemist), Phil Wang, Eddie Horowitz, Kairi Scott (founder and owner of ShopLikeKings.com) built this skate ramp in the back yard of Howard Nourmand’s house in the Beverly Hills flats on North Whittier Drive. Picture from Howard Nourmand.

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I Love You, But … Please don’t wear your fake bag to my party

by: Our Little Truffle Hunters - June 30th, 2011   Filed under: Beverly Hills
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The Wall Street Journal has an article out today called How to Spot a Fake, which explains fine stitching, chain detail, and the way high quality leather lays. But we at the Truffle want to warn an unknowing lady who reads this article, any good Truffle reader don’t need a guide. We just know. Rather it’s a single loose thread, hardware that’s slightly tarnished, a shade the designer never ever used, we just know. I have never seen a good fake bag and I have been shown everything from Bangok to SoHo and I am telling you, there is NO SUCH THING as a “good fake.” I cannot even tell you the amount of women I see walking down the street or at parties who have no idea how terrible their fakes are … and we all see them. A future victum of a fake bag probably won’t know these things since a fake bag shopper probably doesn’t shop or know the brand well enough to know these small differences – but trust us – it’s like being able to find your baby at daycare. They don’t all look the same.

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I Love You, But … What’s with the lines at Rite Aid Beverly Hills?

by: Caroline - April 6th, 2011   Filed under: Beverly Hills, Caroline Roman blog, I Love You But, L.A. Natives, LA Stories, Los Angeles Social Diary, Required LA Knowledge
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What’s the deal with lines at Rite-Aid?  Since I was 5 they haven’t figured out how to deal with the check out counters. It’s astonishing I, and everyone else in town, still bother to go there. Locals still call it Thrifty. Persian kids from Beverly hang out in the parking lot. There are always homelss people. The underground parking is terrifying. Sometimes you are charged for parking, sometimes you are not. However, everybody goes anyway. We really shouldn’t but we do. And we will keep doing it. Because we have no choice. I promise my business to anyone who opens up another pharmacy near me WITH A PARKING LOT (NOT A PARKING STRUCTURE NEARBY).

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New Beverly Hills Mayor + City Council Sworn in Last Night

by: Caroline M. Roman - March 23rd, 2011   Filed under: Beverly Hills, L.A. Natives, New in L.A.
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Invite

Beverly Hills has a new Mayor! And guess what?! He is an L.A. native and Beverly high school grad. Barry Brucker was sworn in at the Samuel Gowldyn theatre on Wilshire last night along with new council members Julian Gold and Lili Bosse. Willie Brien is Vice Mayor and John Mirisch of the City Council was also honored. Click to Continue Reading

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Weekly Juice: Lexington Social House, Ray’s Bar, Start Restaurant open, Regency Club set to close

by: Caroline & Lauren - March 14th, 2011   Filed under: Bars & Clubs, Los Angeles Social Diary, New in L.A., Weekly Juice
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Recent OPENINGS …

The Cutting Room in the Grafton Hotel (Mondays are the night to go!)

Craigs Restaurant at the old Melrose Bar and Grill (owner Craig Susser is the former host at Dan Tana’s)

Lexington Social House opens in Hollywood

Ray’s Bar and Start Restaurant Open at LACMA – named for legendary entertainment icon who’s foundation donated the money

Fig & Olive in old Republic – a series of French, Italian and Spanish parties have been happening for the last 3 weeks to get the local accustom to the new menu

James Franco’s bar, The Writing Room – inside the SupperClub

Il Covo (old Orso) on 3rd Street

Paul & Andre in Cinespace (Cinespace is semi-closed for renovations and will re-open soon as a performance space)

Recent RE-OPENINGS …

Les Deux re-opened as Les Deux Estate

Il Sole (re-opened after renovation and new partner Brent Bolthouse joined the team as a partner)

Harvard & Stone (old Stone bar)

Recent CLOSINGS …

Friar’s Club in Beverly Hills

Boudoir on La Cienega Closes – The One Group will re-launch their Boudoir/STK location soon

Soon to be CLOSINGS …

Regency Club

Soon to be OPENING …

The Beverly (formerly known as Guy’s bar on Beverly Blvd. next door to Jerry’s deli)

Brooklyn Water Bagel Co. in Beverly Hills (owner is Larry King, **NOW OPEN!)

Michael Ovitz will open Ink (with Michael Voltaggio of Top Chef) is his old restaurant space which housed Hamasaku

Beacherʼs Madhouse in the Roosevelt (officially opening next year as a members only club, but they’ve been having private parties since the fall)

Cutting Room inside the Grafton Hotel on Sunset - pic from Eater

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Weekly Juice: Equinox Fitness, Tom Ford boutique, MGM Coming to Beverly Hills, Wendy Stark Opens Namesake Restaurant & Lounge at LACMA, Il Sole re-opens with Brent Bolthosue as new partner

by: Our Little Truffle Hunters - February 22nd, 2011   Filed under: New in L.A., New Stores in LA, Weekly Juice
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We heart Wendy Stark. She is the god mother of one of our Trufflers here and, for those of you who don’t know, the daughter or Ray Stark who was quite the producer (Funny Girl, The Way We Were) here in L.A. She just hosted an opening for the new LACMA restaurant called Ray’s and a lounge called the Stark Bar via a gift from the Stark Foundation. Wendy is also a LACMA trustee, and the Los Angeles editor of Vanity Fair. NBD (no big deal).

Guess what? Remember when William Morris sold their 3 Beverly Hills buildings and leased space in the new high rise on Canon and Wilshire, but then merged with Endeavour who had space for them, but William Morris would have left the lease anyway because the building also rented to Gersh which was against their non-compete clause?

Well, guess who is going to fill oh those many offices left empty by William Morris’ broken lease? We hear MGM !! Our truffle hunters tell us MGM just signed a lease on the property and are moving out of their Century City tower and into the new Beverly Hills building. Mazel Tov!

They aren’t the only ones making deals … Equinox fitness finally signed a lease in the Bank of America building in Beverly Hills which measn you’ll know where to find us! Our trufflers tell us that Equinox had originally bid on the Sports Club L.A. location located on Camden underneath William Morris Endeavor but lost it to the rival gym.

In other Beverly Hills news … Tom Ford will FINALLY open his boutique (YESSSSSSSSS!) on Rodeo Drive this week. Big opening on Thursday this week …

We also have a sit down coming soon with Cedar Sinai’s head of Anesthesiology, Dr. Julian Gold, who is running for Beverly Hills city council (VOTE MARCH 8, 2011). His platform is highly endorse by The Daily Truffle and we will get in that more in the next couple days.

We also went on a tour of the construction site which will one day soon be the Wallis Annenberg Center for the Performing Arts in Beverly Hills on Canon between Santa Monica and Little Santa Monica Blvd. We have pics, deets and stories coming soon about the historic Post Office but for now please watch this video about the project!

Also Il Sole re-opens this week with new partner Brent Bolthouse joining Andy Hewitt who has had the restaurant shut since December for light renovations.

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Coming Soon to Beverly Hills: Lanvin, Tom Ford, Larry Kings’ bagel place, Wallis Annenberg Center for the Performing Arts and more

by: Caroline M. Roman - January 12th, 2011   Filed under: Beverly Hills, Caroline Roman blog, New in L.A., New Stores in LA, Restaurants & Food, Weekly Juice
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Now open, Tom Ford opening night in Beverly Hills

Tom Ford – coming to Rodeo Dr. (*NOW OPEN)
346 N. Rodeo, Beverly Hills

Larry Kings’ Brooklyn Water Bagel Co. – to open this month on South Beverly Drive **NOW OPEN

Hublot – coming to Brighton Way (*NOW OPEN)

La Foccaceria Tra di Noi (coming to the old Prego space) (*NOW OPEN)

 

Agent Provocateur – coming to Rodeo in April – via Racked (*NOW OPEN)

La Foccaceria Tra di noi in Beverly Hills

Tra di Noi Foccaceria, 362 N. Camden Dr. Beverly Hills, 310-277-7346 (*NOW OPEN)
www.lafocacceriatrancas.com

The Art of Shaving – Coming soon to Brighton Way (*NOW OPEN)

Wallis Annenberg Center for the Performing Arts – coming soon to the old Beverly Hills post office (*NOW OPEN)

Vosges – Chocolate shop coming soon to BH
Mclaren – construction store front on Wilshire (*NOW OPEN)

Taberna restaurant coming to the old Luau space on June 27 on Camden Drive (*NOW OPEN)

Badgley Mischka coming to the old Boulmiche spot on upper Rodeo Dr. (*NOW OPEN)

Giuseppe Zanotti, 9536 Brighton Way, Beverly Hills, CA 90210, (310) 550-5760 (*NOW OPEN)
www.giuseppezanottidesign.com

New Lanvin store on Rodeo

Lanvin (word is Via Rodeo gave them a massive break on rent because they are so convinced Lanvin will bring street traffic to the mini mall) (*NOW OPEN)

Lanvin 260 N Rodeo Drive, Beverly Hills, CA 90210, (310) 402-0580
www.lanvin.com

Jose Eber – construction store front on Camden Dr. – Jose and his team are currently working out of the Juan Juan salon a block over which is crazy because Juan was a long time apprentice of Jose who started his own salon and took along several Jose Eber employees including the infamous old school colorist Gary (no last name needed) who is now at LMG on La Cienega. (LMG stands for Laurent, Maurice, Gary – all former employees at Jose Eber) - (*NOW OPEN)

Equinox – uh, yes it’s true! at least it’s true we’ve heard rumors from our real estate friends, BH locals and even instructors at the Sports Club L.A. in Beverly Hills. According to what we’ve heard, Equinox has signed a lease and preparing to renovate a building on Wilshire Blvd literally one block from the Sports Club L.A. in Beverly Hills! Word is that Equinox is still bitter from loosing the space to Sports Club and is moving across the street to make their life miserable. We also hear there membership dues will be half as much. Current Sports Club L.A. dues are $160.

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