Tag Archives: Ashlee Margolis

Comic-Con '09: Jennifer's Body

Posted on July 26, 2009 by | Leave a comment



Megan Fox with comic book creator Stan Lee (left), Brandon Routh “Superman Returns” (right) at the Myspace/IGN/Jennifer’s Body party at Comic-Con 2009.


DJ StoneRock (left), Twilight and New Moon stars Ashley Greene (Alice) and Noot Seear (Heidi) (right) at the Myspace/IGN/Jennifer’s Body party at Comic-Con 2009.


Ambiance at the Myspace/IGN/Jennifer’s Body party at Comic-Con 2009.



Ambiance at the Myspace/IGN/Jennifer’s Body party at Comic-Con 2009.The A List, was also involved with the Myspace/IGN party for “Jennifer’s Body” starring Megan Fox. This “Heathers”-esque film, directed by Karyn Kusama and written by Diable Cody, I am proud to say was produced by two of my buddies, Jason Reitman (Harvard-Westlake ’95, LA native and son of Ivan) and Mason Novick (“Red Eye”, “Juno”, “(500) Days of Summer”).
Jennifer’s Body director Karyn Kusama, writer Diablo Cody, and producers Jason Reitman and Mason Novick at the Myspace/IGN/Jennifer’s Body party at Comic-Con 2009.If these names sound familiar, that is because this is the same team that brought you indi break-out “Juno”, a film that won them an Oscar nomination for Best Picture and an Independent Spirit award in the same category.
Photo: “Juno” producer Mason Novick, screenwriter Diablo Cody, director Jason Reitman at the premiere of Fox Searchlight’s ‘Juno’ at the Village Theater on December 3, 2007 in Los Angeles, California. Photo from Wireimage.I met Mason when a mutual friend, Jeremy Steckler (Harvard-Westlake class of ’92), a producer at Fox Searchlight, brought him along to my 27th birthday party at “the bar” on Sunset in Hollywood. We hit it off in an instant. I was very touched by Mason’s stories of growing up in the John Hughes suburb of Hyland Park just outside Chicago. In the 80s his neighborhood was often used as a set for John Hughes coming-of-age hits like “The Breakfast Club,” Weird Science,” “Sixteen Candles” and “Ferris Bueller’s Day Off.” With all the productions going on around him, he made good use of the opportunity and became a PA on the sets near his house. The positions grew into real jobs and by the time he was 16, he was being paid.Watch an interview with Mason Novick here.

In addition to the Wired Cafe at this year’s Comic Con, Ashlee Margolis‘ company,

The team joined forces again for “Jennifer’s Body” – a film about an irresistible high school “mean girl” who teethes on her male victims. The film also stars “Mean Girl” veteran Amanda Seyfreid who has grown up a bit since her last foray with queen bees like Rachel McAdams and Lindsay Lohan.


Mason Novick and Diablo Cody attend the 2008 Oscars in Hollywood (left). Producers Mason Novick and Russell Smith accept the award for Best Feature for “Juno” onstage during the 2008 Film Independent Spirit Awards held at Santa Monica Beach on February 23, 2008 in Santa Monica, California (right). (Photo by Kevin Winter/Getty Images North America)

I bumped into Mason again when we found ourselves working on the same floor on Fairfax & Wilshire while he was a producer and manager at Bender Spink and I was doing PR for Quintessentially Concierge Service. Mason had been reading Diablo Cody’s Minneapolis-based blog for years before calling her up and seeing if she might want to try her hand at a screenplay.

One of the many reason’s for Juno’s success was the viral cartoons produced by viral web master David Brooks and his team – including a cameraman/comedian named Luther and an intern named Arbi. Peter Rice, head of Fox Searchlight, had grown up with Brooks in the business and knew he had a good formula. In 2008, Rice brought Brooks into the studio full time to continue the viral phenomenas that propelled the Fox title “Juno” to stardom and an Independent Spirit Award.

In a sheer shocking coincidence, Brooks somehow got in touch with me and I joined their team at Fox for the first three months, helping with PR and viral video story development. “Jennifer’s Body” was among the films to cross my desk and I was hardly surprised to see Mason, Jason and Diablo team up again. You can read more about my Fox job here.

As Senior Vice President of Production at Fox Searchlight, Jeremy Steckler, was helpful in bringing in his friend and colleague’s film “Juno”. Before coming to Fox, Jeremy’s eye for talent landed him a senior studio producing gig at Paramount, with Lorenzo di Bonaventura where he produced “1408″, “Derailed” with Jennifer Aniston, and “Doom,” like the video game. Every time Jeremy has a movie come out, my mother sends him cookies at the studio to congratulate him. Jeremy was in my brother’s class at Harvard-Westlake and also went to grade school with us at John Thomas Dye, and is a close friend whom I often call a surrogate big brother. In his early career, Jeremy also worked at Polygram Filmed Entertainment in the Acquisitions Department and Spyglass Entertainment.Photo: David Brooks and Arbi Petrossian, Fox Marketing. Photo from Arbi.
Mason Novick also produced “(500) Days of Summer”, currently in theaters, which “is not a love story” according to the opening line of the movies, and stars Zooey Deschanel and Joseph Gordon-Levitt..





Other movies from Mason Novick “Juno” director and “Jennifer’s Body” producer Reitman is currently in post production on his latest film, which he adapted, directed and produced, “Up in the Air,” starring George Clooney. Jason recently parted ways with his longtime producer, Dan Dubiecki, and shut down their production company together, Hard C.Share this post on Facebook, Twitter, Digg and more …

Trailer for (500) Days of Summer, currently in theatres, starring Zooey Deschanel and Joseph Gordon-Levitt

His new company will be called Right of Way Films and is intended to develop films as directing vehicles for him, but some could become producing projects. Helen Estabrook, who started with Reitman as an assistant, has grown to become his creative partner and will run development for Right of Way, which is backed by development partner Indian Paintbrush, a finance and production company headed by billionaire Steven Rales. Indian Paintbrush backed Wes Anderson’s “The Darjeeling Limited.”

Jason was born in Canada but grew up in L.A. and went to Harvard-Westlake. His father is Ivan Reitman, the writer and producer of Ghostbuster I & 2 as well as other popular 80s films like Casual Sex , Twins and Kindegarten Cop. Ivan recently announced a third installation to the Ghostbuster franchise, expected 2012. Jason went to USC for film and was first noticed in the industry for his film Thank you for Smoking, a documentary about the tobacco industry starring Arron Eckhart.

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Comic-Con ’09: Wired Cafe

Posted on July 26, 2009 by | Leave a comment

Sci-fi / fantasy is hot in demand – even Google is catching the fever. More popular than romantic comedies or gangster flicks ever were, there is absolutely no sign of this genre slowing down. After Star Trek, Terminator, and Twilight came and went in 2009, studios have continued to stock their slates with nothing but. Comic Con, the world’s largest comic book convention in San Diego this weekend, has become the Sundance of graphic novel, sc-fi, horror and fantasy film promotion.

And where there be celebrities, there be an A-List party … Ashlee Margolis’ (Oakwood ’94) entertainment branding company “The A List” was recruited to host the Wired Cafe this weekend at Comic-Con; already seen at the cafe are Olivia Wilde, Nikki Reed, Kristen Bell, Jennifer Love Hewitt, Jamie Kennedy, Anna Paquin and Zachary Quinto.


Kristen Bell (Heroes), Olivia Wilde (Tron Legacy) and Nikki Reed attend the Wired Cafe, hosted by The A-List.


A-List owner Ashlee Margolis shows Olivia Wilde around the Wired Cafe at Comic-Con 2009 in San Diego


Jennifer Love-Hewitt and Jamie Kennedy with WIRED publisher Howard Mittman, Anna Paquin and Zachary Quinto.


Jennifer Connelly promotes animated movie “9″, Cameron Diaz promotes “The Box”


Actress Sigourney Weaver and producer James Cameron speaks at the “Avatar” Q&A during Comic-Con 2009 held at San Diego Convention Center on July 23, 2009


Robert Pattinson promotes “New Moon” at this years Comic-Con in San Diego.


Johnny Depp promotes “Alice in Wonderland”, Seth Rogen promotes “The Green Hornet”, and

Rachel McAdams and Robert Downey, Jr. promotes “Sherlock Holmes” at this years Comic-Con in San Diego, Scarlett Johansson joined Downey later in the weekend to promote “Iron Man 2″

Photos from Wireimage. Share this post on Facebook, Twitter, Digg and more …

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Category: Events & Parties, LA Scene

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Ashlee Margolis (Oakwood ’94)

Posted on July 26, 2009 by | Leave a comment


A-List owner Ashlee Margolis shows Olivia Wilde around the Wired Cafe at Comic-Con 2009 in San Diego

Where the celebrities at? Just ask A-List party hostess Ashlee Margolis whose entertainment branding company is called, well, “The A List!” She is regularly recruited to enlist celebrity attendance at events.

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Ashlee Margolis’ Nobu dinner club

Posted on June 25, 2009 by | Leave a comment

nobu invite ashlee margolis caroline roman

Miss Ashlee Margolis (Oakwood ’94), founder of The A List, has been hosting weekly dinner parties at Nobu in West Hollywood on Wednesday nights. Each week, she picks a couple friends to host the night with her …

Companies have long since been trying to penetrate the L.A. nightlife with members-only clubs, parties and concierge services … and L.A. has chronically been too snotty to notice. Poor Social Club (leasing the old Hollywood Athletic Club); they were meant to be the SOHO House of the West, but flop. No one wanted to buy the memberships. SOHO House itself has made two attempts West and stopped short with their annual Oscar Week pop-up party at rented mansions until finding a permanent location last year at the 9200 building on Sunset Blvd in the Penthouse. Even Quintessentially Concierge Service has a harder time with membership sales in L.A. than in any of their 40+ offices around the world. Face it. L.A. is too clique-y for clubs.

Sure there is the Jonathan Club downtown and the Los Angeles Country club for golf, and maybe you’re on J-Date or have a Costco card … but that’s where it ends. For social purposes in Los Angeles, PR Firms, “hosts” and private companies like Ashlee’s act as the “members club.” So if Ashlee invites you somewhere, regardless of the venue or purpose, you go. And just like a members-club, anywhere you go via Ashlee, there are tons of perks, people you know and you are always made to feel welcome. You never have to fear ill-treatment, getting lost in a crowd, or being around random people who aren’t exactly your cup of tea.


Craig & Shell Cardon with Natasha Bulgakova and fiance (left)
Nic Kalikow (right)

Cezhan (Harvard-Westlake ’92) & Manori Ambrose (right)
Frederic Golshan & Jeanie Lim (left)
Carly Steel & friends (right)

Leaving Nobu
More about Ashlee’s weekly night at Nobu:
Recommendation for concierge services in L.A.:

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Scott Caan book launch party: “Scott Caan: Photographs Vol. 1″ at Otero Plassart gallery in L.A.

Posted on May 31, 2009 by | 2 Comments

Scott Caan and his father at Scott’s first book party last night in L.A.

Last night I went to L.A. native, actor and photographer Scott Caan’s book party at Otero Plassart gallery on Fairfax. I know Scott from growing up in L.A. and the thing about him I relate to most is that we both have a deep passion towards our town and our childhoods here – and we both, in our own ways, seek to document them.

I first met Scott at Century City (not Westfield, Century City) where I use to hang out with my Westlake friends and other various groups of friends from other schools. Beverly (not West Beverly, Beverly) was right around the corner from CC, and there was always a bunch of cool guys who would come by. Oddly most of them are famous now – besides Scott, they included the likes of infamous beat artist Alan Maman better known as ”The Alchemist”, Neil Maman, Alan’s brother and a rather heavy-hitting manager, Seth Binzer or “Shifty” from Crazytown, Kairi Scott, who owns and designs for Kingsbury on 3rd street, and so on … It wasn’t just Beverly though – kids would come from all over town … actor Balthazar Getty, singer Jenny Lewis, actresses Mila Jovevich, Maggie Gyllenhaal, Jessica Capshaw, celebrity publicist Kari Feinstein & Ashlee Margolis, designer Desanka Fasiska, filmmaker Liz Goldwyn, reggae front-man for The Wailers Elan Atias , and so on … They were as infamous in our small circles then as they are in these big circles now. Something was definitely a buzz in 1976 when our parents were having babies.

Scott’s book thanks his father twice, once at the beginning and once at the end – the man who gave him his first camera, AND an additional camera each year. His father, much like my mom who bought my brother a drum set and a Harley Davidson when he expressed interest, is receptive to Scott’s passions – whatever they may be – and supports his son unconditionally, with a passion all his own.

Scott also loves his friends, acting, making movies, growing up in L.A., and taking photos. You don’t have to know him to know that – all you have to do is look at his work. You will also finds tons of women, children, celebrities, foreign lands both better and worse than here … and lots of cigarettes, skaters and L.A. figures you’d see around if you, too, lived here.

The book’s product description says it best when they describe Scott as “passionate and gutsy”. Who else can push through deals to sell scripts at 23, take on the task of being a Hollywood renaissance man with multiple talents and pursuits and still make it to Cannes to stand on the red carpet with his heavy-weight cast of Ocean’s 11 and manage to shine just as bright.

 
The invitation to Scott’s party featuring one of his famous photos from Cannes.
  

See all these photos on Scott’s website

Women:




Celebrities:

Lindsay Lohan at Jared Leto’s

Dennis Hopper

The cast of Ocean’s 11 at the Cannes Film Festival


Brad Pitt

L.A. Friends:

Seth Binzer (“Shifty Shellshock”) from Crazytown

Alan Maman (“The Alchemist”)

Marcos Ferraez boosts Jay Diola in the air at Oakstone. Scott Oster, Med Abrous, Steve Olson, Alex Olson, Marc Rose, Cliff Cantor, and Keith Kandell seen in the background.



 Book party pictures from last night

Brett Ratner (publisher) with Howard Nourmand (book editor/designer)
Scott Caan with his friend and actress Erika Christensen

Jeremy Piven 
Kate Mara and Kevin Connelly

Scott Patterson and Me

Howard Nourmand is a friend of Scott’s who said to me last night … “Anything can be something” but followed it up quickly saying “but it’s all about the execution!” Howard runs a graphic design company called Grand Jeté in Los Angeles and designed & edited Scott’s book. The book’s cover is good-looking and handsome in that same elegant way a man should be. He also wrote the foreword for the book in which he likened Scott to the Robert Frost quote: “Freedom lies in being bold.” Howard add then adds: “Scott Caan embodies that Robert Frost quote more than anyone I have ever met.”

About Grand Jeté: Grand Jeté is a production company specializing in motion, graphics and live-action design. It is led by executive creative director Howard Nourmand, and its portfolio includes projects for the worlds top ad agencies, brands, recording artists, and filmmakers. www.grand-jete.com

 

About Rat Press: Rat Press is everything that film is not. It’s the biographies written by directors. It’s the interviews with actors and producers. It’s the novels and scripts and photographs and artworks that come from the most prolific individuals in film, but which you never have the opportunity to see in a theater. Our series aims to make this part of film history available to everyone. http://www.ratpress.com/

 
 
 
 
 
About Otero Plassart Gallery:
820 N Fairfax Avenue Los Angeles, CA 90046
t. 323 951 1068 f. 323 951 9222 / gallery@oteroplassart.com
gallery hours: Tuesday thru Saturday – 10:30 AM to 5:30 PM and by appointment http://www.oteroplassart.com/

About the book: This book exposes the raw photojournalism of actor/writer/director/photographer Scott Caan, chronicling his work thus far. This series of unapologetic photos is directed at art connoiseurs, young Hollywood voyeurs, fashionistas, and street-obsessed youth. Scott’s passionate, and gutsy, attitude has distinguished him as a photographer and allowed him to compose intimate images that are without question inaccessible to the masses.

 
 
 

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Category: Books, Culture, L.A. Natives, Men's blog, Required Reading

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Dull guest list? Call the star wranglers – article from L.A. Times – April 02, 2005

Posted on April 2, 2005 by | Leave a comment

By Audrey Davidow, Special to The Times
April 02, 2005

As Hollywood party pros, Joshua Richman, Shane Powers and Hartwell (just Hartwell), founders of the Alliance, have picked up a few insights into poseur behavior. They know, for example, that crashers talk too much. “They start dropping names, which is a surefire way to get us to stop listening,” says Richman, the eccentric of the group who never leaves home without his black fedora and 8-ball-capped cane. “Herbs” he calls them. As in, ” ‘Are you really going to let that ‘Herb’ in?’ “

But running some of the most ironclad events and parties in town isn’t just about knowing whom to let in and whom to keep out. It’s about getting the right people there in the first place. The self-described trio of “event strategists” are the type who have the pull to BlackBerry Keanu — and get a rapid-fire response. In Hollywood’s oversaturated social scene, where the competition for best bash, awards or charity event is fierce, they’re in high demand.

Longtime club promoters, Richman, Powers and Hartwell formed the Alliance five years ago. Though they don’t have an office and they keep the numbers unlisted, the Alliance is part of a growing niche industry in Hollywood: event coordinators who guarantee clients a cool affair for upward of $10,000 per event. This new breed of soiree specialist exists in a gray area somewhere between entertainment marketing executive and hands-on event planner.

They don’t dream up wild centerpieces or construct catwalks or even mastermind strategic seating arrangements. Instead, they’re purveyors of cool, hip-makers called on by clients such as Heineken, Sony and Dennis Publishing to secure over-the-top venues, groovy DJs and tailored guest lists.

For corporate clients looking to up the hip quotient of their brands, attaching companies such as the Alliance to a party is sort of like attaching Julia Roberts to a movie. They know how to draw a crowd — and even more important, the right crowd — by whatever means necessary, whether it’s personal persuasion, a cellphone call list to die for or even lucrative appearance fees to corral rising stars.

Inside the GM “Ten” fashion show on a recent Tuesday night in Hollywood, more than 1,500 mover-shaker-tastemakers were knocking back Stoli tonics. Outside it was pouring pellets, but the Alliance trio was too distracted to notice. “A&D are 30 seconds away,” chirped a perky young publicist, microphone in ear, clipboard in hand. Richman darted through the puddles in his Louis Vuitton Air Jordans to meet them. Ashton Kutcher hugged him, Demi Moore kissed him, and like some kind of covert-ops event specialist, he fast-tracked the power couple through the crowd and into the SkyBar-styled lounge for the cars and stars fashion show.

“They know how to have a great time,” said Kutcher from his front-row seat. “Their parties have the more substantive people — people you can actually have a conversation with, as opposed to just the eye candy.” He paused to take in the view, then added with a grin, “but they have plenty of eye candy too.”

Tom Freydl, director of Ketchum Entertainment Marketing, tapped into the trend last fall when he was faced with the challenge of promoting a Minneapolis-based computer service called the Geek Squad. Freydl hired the Alliance to make the geek-fest chic. Together with party planner Jeffrey Best, the team delivered a blowout bash at the ArcLight Cinemas with a guest list that included David Arquette, Anthony Kiedis of the Red Hot Chili Peppers and a brigade of long-legged babes.


“Honestly, I had never been to a party with that level of coolness,” says Freydl. “People stayed until the very end. That never happens at a corporate event.”

Jessica Meisels knows all about coolness — and the power of celebrity. Meisels, a self-described “talent coordinator,” and her partner Greg Link are the co-owners of the publicity and events firm Fingerprint Communications. They are regularly called on by clients such as W Magazine and the Indy Racing League to utilize a Rolodex that includes everyone from philanthropist Barbara Davis (Meisels is friends with Davis’ grandson Brandon) to Paris Hilton (they’ve known each other since Meisels’ New York days).

Corporate can be hip

Pumping up corporate fetes with star power is nothing new; it’s long been an unpaid part of the PR package. But with the recent boom of weekly celeb rags and “Entertainment Tonight” rip-offs, and the free publicity they provide, it’s become a big business, one that commands up to $50,000 if you include budget for celebrity bait — gifts, transportation and charity donations in the stars’ name. Top publicity houses such as BNC (Bragman Nyman Cafarelli) regularly hire well-connected independent operators such as Fingerprint and the Alliance to jump-start their clients’ events with some trophy guests.

But those in the field bristle at the label of “celebrity wranglers” (try celebrity recruiter, liaison or even guest list manager) and fill out their job descriptions with other duties including marketing, event consulting and production.

“It just sounds so tacky,” says Ashlee Margolis, who left her PR gig two years ago to start her own wrangling business. Still, Margolis, an L.A. scenester who grew up palling around with Quincy Jones’ daughter, Rashida, and is now a go-to wrangler for the charity luncheon set, accepts that the title comes with the territory. She works out of her house and doesn’t even have a business card, but if she did, she says it would have to have a lasso on it.

“When I tell people outside of the industry what I do, they have no idea what I’m talking about. I should be working on a ranch,” she jokes. “That would make more sense.”

Semantics aside, they’re all linked by their ability to deliver the in-crowd and help their clients’ fetes stand out in an increasingly glutted market filled with ubiquitous award shows, the charity dinner du jour and competing blowout parties.

“There’s so much more competition now,” says David Pinsky, director of entertainment marketing at Motorola. “It’s no longer ‘let’s just throw a party.’ You have to make it the party that everyone’s talking about, the event of the season.”

In other words, a $300 gift bag isn’t going to cut it anymore. To attract the cranky, partied-out corps of Hollywood celebs, you need to guarantee an event’s “it” factor.

To do so, they all agree, you’ve got to ensure the right mix of people. Celebs may get you the press, but they don’t necessarily guarantee a good time. Giving good guest list is a strategic balancing act that requires just the right mix of stars, industry-ites and beautiful people, explains Meisels.

A big part of the promoting game, then, is mastering the degrees-of-separation strategy. “It’s who knows who, who can put in the personal call, who has the relationship,” says Jose Martinez, who heads up celebrity recruiting at Harrison & Shriftman, one of the few big publicity firms where all of the celeb outreach is done in-house.

If there’s no direct relationship, you work your way down. You want Nicole Kidman? Start with her pal Naomi Watts. If it’s Watts you want, invite her stylist, her trainer, her homeopath. Keeping tabs on their love lives is also key. Margolis managed to lure Charlize Theron to a charity benefit for the Aaliyah Memorial Fund last year wh
en Theron’s boyfriend, Stuart Townsend, agreed to be on the host committee. Once the connections are exhausted, it’s a matter of basic street-team tactics. Going out every night, partying like it’s their job, and spreading the word.

Yeah, but will they show?

Of course, any party thrower’s worst nightmare is that the talent won’t show. Shara Koplowitz, a former vice president at Harrison & Shriftman, narrowly averted that disaster a few years back at a party for hip-hop artist and producer Pharrell Williams at the Hard Rock Hotel in Las Vegas. “We thought it was a no-brainer,” says Koplowitz, who figured Williams’ clients — among them Snoop, Puffy and Justin Timberlake — would be sure to show. But half an hour into the event, the red carpet was still as empty as a bottle of Cristal on Sunday morning, and everyone, including the Hard Rock CEO, was freaking out. Koplowitz had no choice but to start begging.


A few years earlier, she’d worked with ‘N Sync’s charity, Challenge for the Children, and hit it off with Timberlake’s bodyguard. Over the years she sent him free stuff — a bottle of Tanqueray here, a cellphone there. So when she put out the pager-plea, Big Mike responded right away. Within 15 minutes, Timberlake was at the back door. “Next thing we know, the place was packed and Justin and Busta Rhymes are on stage singing together,” recalls Koplowitz. “It was my biggest save.”

Snagging the premium A-listers — the Toms, Brads and Halles — requires a little more maneuvering. There’s always the gifting game. Come to our party and we’ll give you a PlayStation, a Cartier necklace or VW Bug. Paying them to party is another strategy. But the price tags can be steep. According to Martinez, stars of the moment, such as Eva Longoria and Teri Hatcher, have been known to command $50,000 appearance fees. Attaching a charity or creating an award in their honor, he says, is a safer, cheaper bet. Better yet? Give an award to one of their pals.

Take, for example, the time he landed Tom Cruise for Movieline’s Young Hollywood Awards

. The hook? They were honoring “Jerry Maguire” director Cameron Crowe with a role model award, and Cruise agreed to present. Was the award just a ploy to get the A-lister to commit? Martinez won’t say. “But it was the Young Hollywood awards, and let’s face it, Cruise and Crowe aren’t exactly fresh faces anymore.”

Of course, things don’t always go so smoothly. Even if a celeb says yes to the invite, there’s never any guarantee they’ll actually show. “You work and work to confirm them, and you always know that 60-70% of them aren’t even going to make it,” says Koplowitz, who retired from wrangling last year.

As frustrating as it is, the flake factor is an inevitable — and necessary — part of the game. If A-listers were actually easy to pin down, celeb recruiters would be out of a job. No one understands that better than Koplowitz, who now works on the other side of the fence as a personal publicist, playing gatekeeper for the celebs she once courted. “Now I know just how many of those invites go straight into the trash.”





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Category: Editor's Blog, Events & Parties, L.A. Natives, LA Scene

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