No one takes Christmas more seriously than the late Bijan of Beverly Hills. Though he passed earlier this year, the store still upholds his traditional Santa Claus’s trying to deliver presents through every window of the store. They also still park his custom yellow Phantom or Veyron in front of his store, one of the best marketing ideas I’ve ever seen, as everyone stops to take pictures and those photos get taking back and shown to people at all poins of the globe. This store is actually one of the prettiest stores on Rodeo Drive — both front and back if you drive around the alley — because it was left in tact from it’s previous tenant who designed the shop Pierre Duex (incidentally Pierre Duex went out of business earlier this year but you can still find much of their wares at various resellers who scooped up loots from their sales. V sad).

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