Robertson Boulevard is growing right before our eyes ! Is this for better or for worse?? If you haven’t been by paparazzi row aka. Robertson Blvd. recently you are in for a surprise (not sure wether this a good or bad one). Let me break it down:
Agnes B was the first store to move off this famous street, Shortly after, an avalanche of new stores opened and older stores closed.
American Apparel, Madison, and Diavolina have all moved out of their former spaces to different locations on Robertson and Third Street in the past few months.
All Saints, from England, opened doors to their first store in the United States today and will be adding a Malibu store in the next few months. This is the former space of Agnes B. ADDRESS: 100 North Robertson
Splendid on Robertson is the first actual Splendid store in the world. The full Splendid line will be available here: Splendid Mills, Splendid Mills Jr., Splendid Girl, Splendid Littles, and the main collection, Splendid. ADDRESS: 111 South Robertson
Moods of Norway has made its home in the old Madison boutique; This is the US flagship for this company. ADDRESS: 113 South Robertson
Beach Bunny swimwear wants you to look hot in bikini, they are not opened yet, but will be ready for business soon. ADDRESS: 136 South Robertson
North of Melrose and Robertson is home to the new and beautifully designed Christian Louboutin LA flagship store. Across the street there is a 3.1 Phillip Lim store; Danger, Danger ! If you are ever in a rush and need a whole outfit, this is your street !!! ADDRESS: CL, 247 South Robertson Blvd.., PL, 631 N. Robertson Blvd.
In the past two years, Robertson has welcomed Chanel, Ralph Lauren, Dolce and Gabbana, Rock and Republic, Vince, The now closed David Alexander, True Religion, Reiss, Intermix, and Seven Jeans. I laughed when I heard that Seven Jeans and Rock in Republic were being built right across the street from each other and True Religion down the street… Way to put pressure on the customer buying jeans !
Les Habitudes, The Ivy, Maxfield’s, Cuvee (best food in the area; Yes, I like it more than The Ivy), and Curve aren’t going to leave us high and dry anytime soon. Kitson, with four boutiques on two blocks, is still alive and kicking.
Pop Ups – The future of shopping?
A few smart retailers have started to open different “Pop Up” stores around LA. This idea is great for a company that wants to showcase their diffusion line, or who cannot fully invest in the real estate, due to the economy.
No stranger to collaborations, Stella McCartney, has paired with Gap to house a Baby Gap/ Gap Kids store on Robertson, next to Intermix. Stella has already guest starred for such brands as H&M and Adidas. Prices range from $14-$128. ADDRESS: 108 North Robertson Blvd.
The inspiration behind the Carousel of Hope Ball, Dana Davis, has a pop up shoe store on Melrose Place, the former Lambertston Truex. Dana, A LA Native, has had many problems with being able to find the right shoes after having many surgeries on her feet, which have been affected heavily by her diabetes. She has come up with a vast line of fashionable shoes that are comfortable and that can be worn for hours. This pop up closes December 3rd. ADDRESS: 8459 Melrose Place
Rachel Pally, Queen of the jersey dress, has finally enlightened us with her first store (It’s just a pop up, but we will take what we can get from her). She will be there once a week to meet customers and offer helpful fashion advice. ADDRESS: 465 South La Brea
I’m sure I will have more stores to report on, as Melrose past La Cinega currently has eight or so store’s for lease….
Dear Topshop, if you can hear me, Pleaseeee GET YOURSELF TO Los Angeles !!! Thanks, Lauren