A Braid Bar in WeHo ?! Gittt out … Why is this so hard? The service takes 15 minutes, costs $25 ($40 with shampoo) and there are a million different braids to pick from. Our friends at BMF Media, Domain and LFB Media Group banned together to bring celebs, influencers and press to the Wella Beauty Bar pop up lounge at NINE | ZERO | ONE salon — a permanent salon located in a castle-esque building off Santa Monica Blvd in what was once a library in L.A.’s early days.

The braid bar is a permanent amenity at the salon, but temporary sponsors also came in for the two day event such as Fake Bake tanning, shelves full of Schick Quattro for Women and Bio-Oil (known to prevent scarring if you apply the cream at the time of the scratch), a photo booth, UV Vodka (and UV Vodka cupcakes) and catering from the Little Door Next Door. We also noticed a major sponsor was the Greater Miami Convention & Visitors Bureau which is kind of amazing, no? We just heard they are sponsoring some things in Sundance as well which begins this Thursday, January 19th. Another sponsor of note was Teleflora, owned by Lynda & Stewart Resnick, who built the new wing at LACMA last year — aptly named the Resnick Pavillion. (They also literally have an orchard at their Sunset Blvd home in Beverly Hills (specifically a pomegranate orchard which is semi in relation to their other company POM which makes pomegranate juice — we put a picture of their house down below)).

#TruffleNotes: Wella was started as a wigs and hairpiece company in the late 1800s but by the time the 1900s rolled around, wigs were no longer in fashion so they started trying to invent ways to permanently add waves to hair and thus created the ‘perm’ — see a pic of their first perming machine down below!  Click to Continue Reading