| Known around town as the L.A. social diary, the Central Intelligence blog of L.A. and often just as ‘The Truffle” – The Daily Truffle brings out the best of L.A. in a way that most blogs, luxury magazines and L.A. news sites overlook — tales are told by the natives and a selection of friends and family who understand the difference between intelligence vs information.
Most start-ups are born out of the garage – but in our case it was the bathtub. Blogging sessions, BBM convos and iPhone chats are transcribed into posts ranging from party reports, restaurant reviews, insider references, and ‘super truffles’ which are the calling card hallmarks stories we use to define what’s makes this blog so cool and different.
The blog is curated and run by Caroline & Lauren — and a circle of old friends and some new who have gravitated towards the refreshing, insider, cult of society aspect of the site — these people make up The Daily Truffle’s board who offer expert opinions of lesser known L.A. knowledge we call Truffles. Our story ideas, invitations and topics are filtered through each of them to conclude what does and does not make the front page. By definition, we never infiltrate, and never gossip. By operating as a team and network of friends from private schools, jobs and tight family relations, we build access and dialogue about the core pockets of LA’s foundation as well as covering LA’s highly tight-knit fashion, art and charity circuits, clubs, gatekeepers, industry offspring of age, and the trends we see around us (which are woven throughout and zeroed in on with special Trend Reports, our Obsession of the Moment section and for our fashionable friends – we produce a seasonal Knock Off Report which gives you a run down on cute and gross knock offs to avoid and buy).
The Truffle’s long term plans will bring out the inside circles of natives in other cities like New York, Paris, and London and build offline integrations with the site as well as build sister sites to house video content and other topics. We’ll keep growing until Jay Penske buys it of course.
The Daily Truffle started out of the gate with 200 daily readers when it was started in February 2009 who were simply Caroline’s friends from high school. The traffic bounced to to 400 daily readers when Lauren came on and has since grown to 4000 readers a day. Over the last 2.5 years, The Daily Truffle has been featured, interviewed, sourced and quoted by Extra, The Wrap, New York Post, Daily Mail, Daily Telegraph, Defamer, Gawker, Racked, Just Jared, Daily Beast, MSN, E! Online, Curbed, Jezebel and many other blogs and websites. In June 2010, The Daily Truffle was offered a column on Huffington Post and was called “the most knowledgeable blog about life in L.A.” by The Hollywood Reporter. See our PRESS PAGE for more info about our site … Some of our favorite Truffles so far include: |
