The long awaited new two-weekend format of Coachella is upon us and back are the best of Coachella events from our favorite brands, promoters and PR firms in Los Angeles.
Expect the regulars to return with off-field influencer events like Lacoste, Diesel, Jeremy Scott x Adidas, Mulberry, and Armani Exchange who hosts the annual Neon Carnival (pictured right).
Newcomers to the valley include the Hard Rock Hotel music mansion taking over in Bermuda Dunes during the first weekend of Coachella, Nylon x Hugo Boss Escape House in La Quinta, and Details (magazine) @ Midnight soiree.
All of these are invite only, as usual. Hard Luck Candy Vodka has set up an night time free ‘designated driver’ shuttle for nighttime transports — contact Spin Shoppe PR for your ride to Neon C, Jeremy Scott, Art of Elysium, etc.
COMPLETE LIST:
Thursday, April 12, 2012 — Filter magazine party
Indio, Coachella
Thursday, April 12, 2012 – Mulberry BBQ and pool party
Performance by Kasabian and DJed by The Vaccines.
The Parker Palm Springs
Friday, April 13, 2012 – Sunday, April 15, 2012, 12:00PM – 6:00PM — Lamb & Flag party
Hard Rock Hotel Music Mansion Bermuda Dunes
Friday, April 13, 2012 – Sunday, April 15, 2012, 12:00PM – 6:00PM – “Desert Weekender” with pool parties, live music and cocktails poolside presented by: FLAUNT Magazine, HELLO STRANGER and dubFrequency
Bromance & Black Banditz host DJ Sets by A-Trak, Busy P, Brodinski, Pipes, Louisahh and Rick Rude (Friday)
The Saguaro, Palm Springs
Friday, April 13, 2012, 10:00PM — Details @ Midnight
Jesse Marco DJs as magazine hosts party during Coachella. Secret guest performance takes place at midnight.
Friday, April 13, 2012 – Sunday, April 15, 2012 — Hard Rock Hotel Music Mansion
Hard Rock Hotel Music Mansion Bermuda Dunes
Saturday, April 14, 2012, 12:00PM – 4:00PM — Mulberry – party
The Parker Hotel
Metronomy performs as fashion brand hosts party during the Coachella Festival.
Saturday, April 14, 2012, 12PM – 5PM – 2012 Burton backyard BBQ and pool party (to celebrate their Spring/Summer apparel and accessories collection)
The Commune at ACE Hotel & Swim Club
Saturday, April 14, 2012 – Sunday, April 15, 2012 — LACOSTE L!VE Desert Pool Party presented by HTC
Private Estate, Thermal
Saturday, April 14, 2012, 12:00PM – 6:00PM — NYLON and NYLON Guys – party
NYLON + Hugo Boss Escape House, Private Estate, La Quinta
Saturday, April 14, 2012, 11:00PM — A|X Armani Exchange and T-Mobile Neon Carnival
Tradition Aviation in Thermal
Sunday, April 15, 2012 — Planet Blue X Foam Pool Party
Alcazar Hotel
Gillian Zinser – 90210 actress hosts pool party during the Coachella Festival
Saturday, April 14, 2012 – Sunday, April 15, 2012, 2:00PM – 7:00PM — Mirage Artist Retreat — by Night Vision & The Alliance (sponsored by Chevy Volt)
SCHEDULE OF EVENTS:
Saturday, April 14, 2012 — Cedric Gervais pool party
Sunday, April 15, 2012 — SBE presents XIV Desert Series “Manufactured Superstar”
Near festival
Friday, April 13, 2012 – Sunday, April 15, 2012, 12:00PM – 6:00PM — GUESS Hotel: Women Who Rock Pool Party (brought to you by BMF Media)
Lovecat Women who rock pool party w/ performances by Rye Rye and Kat Graham (Friday)
Smoke & Mirrors Party w/ DJ Sets by Paul Sevigny, Theophilus London, Penguin Prison (Saturday)
GUESS Hotel
fyi:
i believe lamb & flag and Hard Rock Hotel Music Mansion are one in the same…
they both are listed on my rsvp confirmation for the same event.