Pomellato struck publicity gold when they joined forces with We Need to Talk About Kevin star, Tilda Swinton. The cutting edge fashion icon has been making the rounds on the awards season party circuit, and also all the talk shows … andddd countless premieres and screenings for her film — and she’s been spotted topped off with Pomellato jewels every step of the way! A grand move also to those in the fashion universe who have come to see Tilda as a fashion leader. Though not nominated for an Oscar, up until the January 24th Oscar nominations announcement, she was a serious contender and still she has had enough face time in the press to make her a household name. Her recent walk on the SAG red carpets for Sunday’s show at the Shrine, where she wore a white Lanvin dress with a Pomellato ‘Tango’ brown topaz ring, came back to back with Monday night’s Pomellato grand opening on Rodeo Drive in Beverly Hills.
The store has been open for several months, complete with pocket doors and all, but the grand opening was held off until yesterday. MOCA also teamed with Pomellato to bring in some of their friends, collectors and members of the MOCA Contemporaries to see and celebrate the jewels.
Here’s who we saw: Pomellato brand ambassador and actress Tilda Swinton (whore Lanvin again topped with Pomellato jewels) with her boyfriend and artist Sandro Kopp, Pomellato CEO Andrea Morante, Pomellato president Guglielmo Melegari, actor Billy Zane (Zoolander, Titantic), artist Ed Moses with Lauren King, Loree Rodkin, Carol Cheng-Meyer from Bel-Air Capital, Christine and Gabe Chiu, Malibu-based collectors Cindy & Tony Canzoneri along with their darling dog ”Romeo”, Wallis Annenberg, Maria Bell, MOCA director Jeffrey Detich and several MOCA donors and members of MOCA Contemporaries, photog Jeff Burton, interior designer Oliver M. Furth, collector Eugene Sadovoy, CAA agent Thao Nguyen, art adviser and collector Karyn Lovegrove, 60s fashion icon Peggy Moffitt, artist Rosson Crow with a fabulous black rose headpiece, Abby Bangser of the LACMA Avant-Garde, Marilyn Heston whose PR firm MHA Media represents Pomellato and organzied the event, Allison Janney (from the West Wing who also stars in The Help), Saira Mehar and Burcak Kaya (formerly of Literature Noir) who together have a new clothing line also represented by MHA Media, photogs Jeff Vespa from Wireimage and Stefanie Keenan, Perry Raban, Judy Chang, Cameron Silver, People Magazine’s Jessica Wedemeyer, E! Fashion Policeman George Kotsiopolous, artist Alexandra Grant, producer Julia Verdin, Olivia D’Abo (Kevin’s bad-girl sister from the Wonder Years!!), producer Hilary Shor, and publicist Zack Tanck who is representing Rachel Zoe’s former assistant from the Rachel Zoe Project Taylor Jacobson (L.A. native, Beverly high) who has a soon-to-premiere Oxygen reality show L.A. Style which will go head to head with Brad Goreski’s (Rachel’s other former assistant) It’s a Brad Brad World!
A dinner was held beforehand at E. Baldi on Canon Drive where Sharon Stone also joined long-time friend Marilyn Heston, Tilda Swinton, and the Pomellato team.
Pics from Jeff Vespa and Stefanie Keenan / Wireimage