The Beverly pre-opening / Victoria’s Secret Party

The Beverly, the second venture from LA nightlife’s Guy Starkman, Darren Dzienciol, Brent Bolthouse and Jen Rosero, is right on par with the newer trend of less club and more lounge …

*Trousdale was the first (The Beverly is housed in the same location as Guy Starkman’s first bar called Guy’s where Darren was also involved).

Think more relaxed NYC bar and less big LA bottle-popping club.

Last Wednesday, Victoria’s Secret rented out The Beverly for their second party in L.A. in two months – this time for their launch of “What is Sexy”. This comes two weeks before The Beverly’s official opening date, May 19th. Marcel Vigneron from Top Chef exercised his molecular gastronomy skillz making frozen drinks at the bar while Cake Pops were passed around to guests dancing to the beat of famed NYC DJ, Jus Ske’s drum, I mean turn tables.

Who was sexy last night?

Alessandra Ambrosio, Candice Swanepoel, Erin Heatherton, Miranda Kerr (sans Orlando), Adriana Lima, Patrick Hoelck, Jake Hoffman, Jessica Paster, Ryan Phillippe, Colin Egglesfield, Nick & Sophie Simmons, Sam Plouchart, Josh Kuyt, Park Daniel, Alex Bird, Mark Hunter, Brandon Colby, Mr. Brainwash, Sabrina Daneshgar, Kirsten Kay, Lauren Brokaw, Lindsey Lerman, Mayer Hawthorne, Grace Potter without her Nocturnals, Evan Ross, Ali Fartouchi, Matt Donelly (from the L.A. Times), Paris & Nicky Hilton and their cousins seen on the Real Housewives of Beverly Hills Farrah Aldjufrie and Brooke Brinson.

The Beverly opens in the same place Guy Starkman (Beverly High) had his eponymous bar Guy’s for about a decade-ish, right next door to his parent’s restaurant, Jerry’s Famous Deli on Beverly Boulevard. The Beverly has the same basic lay out as Guy’s, but with totally different design elements.

The booths, fire place, DJ, bar and couches are all in the same spots as original Guy’s circa 2009, but this time everything feels and looks much cozier.  The difference? Exposed metal piping, recycled/reclaimed wood, hundreds of dangling light bulbs, new trees, rich brown leathers and so on. A cabin-chic vibe mixed with fine European detailing sets off this Cold War Era pharmacy-eque venue with back-to-basics design elements – as is the trend with other of our favorite hotspots Paul&Andre, Harvard and Stone, Spare Room and Thirsty Crow.

My two favorite things about The Beverly are the new industrial-chic bar and the subway-theme bathroom entrance. Gold Baroque light fixtures, dark shiny granite and a complex faucet design above the bar complete with exposed metal piping attached to the bar itself. Pristine white subway tiles now lead into the bathrooms.

Thursdays and Saturdays will be the nights to go, which sounds oh so perfect to us.

The Beverly
8713 Beverly Blvd
Los Angeles, CA 90048
(310) 274-7500

Light bulbs everywhere !

Entrance

Exposed piping on the bar

Marcel Vigneron from Top Chef making dried-ice cocktails in the kitchen

Marcel whipping up some drinks

DJ Jus Ske

VS Cake pops!

Baroque-ish sconces on the wall behind the bar

The Bevery lounge
8713 Beverly Blvd.
West Hollywood, CA 90048

*There is a door policy. Call The Beverly or Bolthouse Productions for guest list and bottle service, or go through their website. www.thebeverlylounge.com