If you ask Barry Diller about the QVC teleshopping network he will silently grin about the $25 million, lucrative investment when made he stepped down as Chairman of 20th Century Fox in 1992.
The husband of Diane Von Furstenberg and step dad to her two children Alex and Tatiana, and was hosting his own Oscar party at the Beverly Hills hotel tonight while QVC took over the Four Seasons for a major red-carpet affair that was televised live on the QVC in the US.
Celebrity-owned QVC brands from Cindy Crawford, Guliana Rancic, Joans Rivers, and Jay Manuel were represented on multiple stages by the QVC hosts and models with the outrageous party going on in the background.
QVC girls walked around with computer trays taking orders from the party-goers that included Beverly Hills icon and actress Joan Collins, Rick and Kathy Hilton and Morgan Fairchild who all huddled in a group talking by one of the stages.
Denise Richards in the crowd with bff Joanna Schlip
Denise Richards (former Bond girl and Charlie Sheen’s ex wife and star of her own E! reality show) was there with her bff and make-up artist Joanna Schlip. Gorgeous model Rani Sanderson manned the red-carpterd steps up to the main platform where Jay Manuel, E!’s Fashion Police critic, promoted his own QVC brand live for cameras, in a silver silk and sequin black suit.
Much in his likeness, Bardot promoter Andreas Rigal also rocked sequin pants and a white tux jacket while hanging reality show personality Tila Tequila – originally made famous for being the most popular girl on Myspace, but more recently know for being connected with Casey Johnson, who died of diabetes complications in January.
How could you not LOVE L.A.!? How?
Despite the grand transformation Spec Productions did in the Four Season’s backyard garden, with bridges erected over fountains, ivy archways and green, glowing palms trees, the most outrageous scene of the evening were ladies in high heels and elderly gentlemen, dragging through the marble lobby, the enormous gift bags, specially designed by Guliana Rancic, that weighed – and I literally weighed mine at home later to check – over 65 pounds. Gifts in the gift bag ranged from jewelry from QVC veterans Joan Rivers and Kenneth Jay Lane to newcomers like Guilana depandi Rancic’s new line with QVC. A warm cozy fluffy blanket from Dennis Basso (who we saw at the Gagosian gallery opening the night before), a camera from Kodak, beauty products from Chaz Dean, Cindy Crawford and MD Perricone, even two bags within the bag from Makwsky and MAXX New York, an emergency/self powered radio/flashlight/USB post charger called SolarLink from Eton, and more!! WOW!!
We literally had to bride on of the 10,000 Elite Car Service chauffeurs to ditch their waitings post to drive us (we walked as we live just around the corner).
Joan Collins, AnnaLynne McCord, Cindy Crawford, Maggie Gyllenhaal, Mandy Moore, Anna Kendrick, Kellan Lutz, Quinton Aaron, Nikki Reed, Natalie Press, Isaac Mizrahi, Giuliana Rancic, Gabourey Sidibe, Tila Tequila, Denise Richards
More TDI Audi clean SUVs, the Oscar marketing stunt from Audi, continued to deliver celebs between the many events of the evening, including this event as well as the an ICM technical nominees party going on next to the garden in the Four Seasons’s new restaurant Culina.
Other parties going on tonight were:
- Willima Morris Endevor party
- CAA’s Bryan Lourd’s annual event at his house
- OK! magazine Oscar Party
- 25th Independent Spirit Awards
Other parties tomorrow include:
- Prism exhibit
- Moet and Chandon present a party forTom Munro’s book of celeb portraits
- Weinstein company event at Soho House
- Madonna & Demi Moore’s 3rd annual oscars party at Guy O’seary’s house
- The 8th annual “Night Before” at the Beverly Hills hotel hosted byDreamWorks SKG, known as “THE” party of the season, benefiting the Motion Picture and Television Fund Foundation (they have the old people homes in the valley where actors who never made the big bucks can safely retire on the good graces of those who did – interesting! Right?!)
- Elton John AIDS Foundation party held here in the Polo Private Room
House photog taking my picture
This is what you would be seeing on QVC right now
Parisian born/South American bred production designed from Spec Productions
The crowd through the ivy archways at QVC party at the Four Seasons
