Lots of distractions for the over capacity crowd who queued up for the U.S. flagship opening of the Sweden based clothing brand Odd Molly, hosted by Helena Christensen last night on Robertson….was it the lure of musical guests Fabrizio Moretti and Binki Shapiro of Little Joy?
or the close proximity to Heidi Klum and some of the contestants from Models of the Runway shooting an episode amidst racks of boho inspired frocks?
Regardless, guests, including cutie Lily Collins, Greta Gerwig(co star in just released film Greenberg),Lake Bell and Lydia Hearst seemed quite content wrestling for elbow room sipping champy, chomping on skewered snacks…
Helena Christensen invites you to the Odd Molly Store Opening and Cocktail Reception.
Music by Fabrizio Moretti and Binki Shapiro of Little Joy.
Location: Odd Molly
Address: 104 S. Robertson Boulevard (Between Alden Drive and W. 3rd Street)
Date: Friday, March 19th
Time: 7:00PM – 10:00PM
Pics from Chris Weeks/Wireimage and Odd Molly
Watch the Odd Molly SS10 show here: