Ro-dar-te for Tar-jay
So, tomorrow is the day that Sabrina and I have been waiting for. I’ve been anxiously checking the Target website every ten minutes, to see if they have uploaded the clothes for purchase.. It is 9:18 pm here so 12:18 a.m. NYC time, which means that it is December 20th, 2009. (My keyboard will be doing over time tonight, so tomorrow I shall give it a break.)
All of this hype and commotion started with…..
August 5th, 2009 Target announced that Rodarte would be there next designer for the Go International division. Laura and Kate Mulleavy, Rodarte, have decided on 55 pieces which will include everything from high waist tights, holiday dresses, lacy cardigans, fax fur, to knee highs, belts, jean jackets, and much much more! The prices range from 10-80 $.
The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering,” said Target spokesperson Joshua Thomas.
“Kate and Laura Mulleavy of Rodarte bring a couture sensibility to the GO International program with an acute eye for detail and appreciation for craftsmanship,” said Trish Adams, senior vice president, Target. “We are excited to share their extraordinary talent with our guests, providing off-the-runway fashion at unbeatable prices.”
The most interesting aspect of this collection for me, is how they drew inspiration from the movies Rosemary’s Baby, Harold and Maude, and Bonnie and Clyde. I have always been surprised why more designers haven’t taken inspiration from Mia Farrow or Ruth Gordon’s characters in Rosemary’s Baby. I LOVE these movies and adore the designs in each film! (I do not think this is the time or the place to discuss my love for Roman Polansky, Director of Rosemary’s Baby.)
Love her or hate her, random tween internet sensation Tavi Gevinson, had a part in this partnership: Being the muse for the collection, attending the official shoot, filming an interview with the Mulleavy sisters, and having a dedicated page in Teen Vogue, about the relationship between the threesome.
Kate and Laura are LA natives… kinda.. The girls are from Pasadena, Ca. Kate was born February 11th, 1979, and Laura was born August 31st, 1980. Both girls received liberal arts degrees from the University of California, Berkely in 2001. Laura and Kate went to New York in February of 2005, with 10 hand sewn pieces. A few days after the sisters had been in New York, they were on the February 3rd, 2005 cover of Women’s Wear Daily. And as they say, the rest was history..
Chances are you have seen Rodarte on the cover of a major international publication, as it has graced the covers of over 20 !
To name just a few accolades and awards: June 2006 and 2007 led to nominations for CFDA Swarovski Emerging Womenswear Designer award. In June of 2008, Rodarde was awarded the CFDA Swarovski Emerging Womenswear Designer award and this year, they were chosen to win the CFDA Womenswear designer of the Year.
I haven’t bought anything recently from these designer collaborations (thumbs down), but I have an amazing jacket from the Erin Fetherston Target line and a few things from the Luella Bartley collection that I heart.
The annoying thing about this situation is that it is supposed to come out everywhere on December 20th, 2009…. not come out everywhere but LA before the 20th. According to Racked LA, the Rodarte for Target know it alls, the Target in Eaglerock, CA had received the whole shipment on December 8th and sold out. New York and San Francisco had Target to Go pop up shops last week from 10 a.m. to 8 p.m, in which one could select a few pieces from the collection, and pick it up wrapped a few minutes later.
I just spoke with friend, fashion lover, and former friend from college, Megan Perez. She just informed me that the collection arrived in Dallas yesterday, December 18th, 2009. Noooo faiirrrr !!!! I’m going to have a tantrum any minute, be lucky you don’t have to witness it. Megan bought the leopard dress with the bows on the back and said that it fit well because she has an hour glass body and the skirts style is body con. I have not seen or heard anyone talk about Rodarte making swimwear for this collab, but Megan told me that there are different styles, mostly boho chic. Ms. Perez is going to go back for the mustard colored cardigan and a few accessories.
Why is it LA the last to receive this collection? Grrr.
Rodarte is available in LA at Opening Ceremony, Rodarte, Maxfields, Neiman Marcus, Nordstrom, and elsewhere at Kirna Zabete, Jeffrey, Dover Street Market, Collette, Harvey Nichols, Ikram, Bergdorf Goodman, Holt Renfrew, 10 Corso Como, etc.
Rodarte for Target will be available (I hope sometime tonight) at Target.com