Heartschallenger truck in NY - photo from New York Times
This weekend – look out of the Hearts Challenger ice creme truck touring around Hollywood for a collaboration with the artist Parra and the Los Feliz store Stones Throw. Find them on Twitter or Facebook. Heartschallenger trucks are all the rage in New York and many store such as Topshop have been using them as a temporary mobile pop-up store that comes to you. Before the opening of Topshop Soho last April, they sent out Heartschallenger vans driving around New York giving out free goody-bags! The trucks can carry a GPS tracker to add to your website or in the case of this weekend, Twitter page, so you can know their exact locations and times! They are also rent for parties and other branding and marketing efforts. Genius! The truck comes stocked with toys, candy, jewelry, glitter guns and ice cream, along with whatever you decide to sell on your rental day. The Hollywood collaboration this weekend features the drawings of Parra, a famous underground Dutch graphic artist and typographer, the Los Feliz store Ston’e Throw. Follow the movement on Stones Throw twitter account to see where the truck will be at.
Topshop Heartschallenger truck in New York last April
New Grilled Cheese truck in L.A.!
Little Spoon Dessert truck parked on Main Street in Santa Monica
Flying Pig Taco truck in Venice
Flying Pig Taco truck menu
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