Sonia Rykiel for H&M show in Paris featured bicycle riders like Kate Bosworth, Jean Paul Gaultier, Eva Herzigova, Lily Cole and more

Sonia Rykiel’s 70-piece lingerie collection for H&M is setting up right now for the launch party tomorrow at the Grand Palais in Paris, where the Chanel shows and recent Tony Hawk state ramp takes place. See behind the scenes from inside the Grand Palais in Paris from Etienne Russo, Fashion Event Creator. Don’t miss the exclusive “Sonia Rykiel Pour H&M” fashion show – LIVE from Paris on hm.com. Tuesday, December 1st at 23.00 CET.

Sonia Rykiel for H&M lingerie, in stores Dec. 5th

Local times:
Dec 1, 14.00 Pacific Standard Time
Dec 1, 17.00 Eastern Standard Time

“Sonia Rykiel pour H&M”

Behind the scenes, before the big event on December 1st 2009. Models are interviewed while trying out the chic Sonia Rykiel lingerie collection for H&M.

Lingerie line will be in 1,500 H&M stores and Sonia Rykiel’s own high-end boutiques on December 5th.

Video from the show …