Look up today while you’re driving to see a sneak-peak of LA filmmaker, and L.A. Natvie, Liz Goldwyn’s next film “Underwater Ballet”. 86 digital billboards across Los Angeles will loop a series of still images from the 6 minute film in anticipation of it’s May 1st release in – get this – Times Square!! Welcome to the Future! You can also watch it now on Liz’s website.
Liz Goldwyn is a Los Angeles based filmmaker. Liz’s first film, Pretty Things, is a documentary showcasing 20th century burlesque queens, and premiered on HBO in 2005 and the CBC in 2006. Liz has amassed an extensive collection of burlesque costumes from l900-1960.
Stats about Liz: Born: Beverly Hills. Residences: London, Los Angeles, New York, La Jolla. Education: Harvard-Westlake, El Rodeo, Concord (MA). Occupation: Filmmaker, artist, jewelry designer.
Her book on the subject, “Pretty Things: The Last Generation of American Burlesque Queens” was published by Harper Collins in 2006 and is the first book about the history of burlesque costume and the queens who wore them. Liz is pictured right autographing copies of her book at a book signing at the Tower Bar in the Sunset Towers.
Liz worked in Sotheby’s newly created Fashion Department after graduating from art school in New York and was a global consultant for the cosmetics company Shiseido. She used to write for French Vogue and in 2002 Liz launched her line of one of a kind jewelry, that was sold at Barneys and Kaviar & Kind. Liz gave me an antique-style charm bracelet with gold-painted seashells for my 27th birthday. Liz also has a collection of vintage sweater clips and head pieces for Opening ceremony, newly opened on La Cienega.
Underwater Ballet will run in its entirety on Spectacolor HD, Clear Channel Spectacolor’s hi-definition display in New York City’s Times Square. The film will air twice per hour commencing at 12:00 noon on Friday, May 1st and until 12:00 midnight on Wednesday, May 6th. The film will show at 10 minutes past every hour and again at 40 minutes past the hour. The first-ever billboard movie premiere is a great example of the reaches brands seek in order remain fresh and innovative. Clear Channel’s collaboration with Liz and Dior follows in suit with many other fashion houses and major brands. This year Prada has invited fashion icons to come in-house to 4 of their flagship stores in London, Paris, Rome and Tokyo and art-direct the whole interior for the season.
The Cartier Foundation scouts new talent and emerging artists and funds, houses and shows their works. Hermes hosts galleries parties and installations for artists every quarter. Apple exclusively uses emerging musicians from Los Feliz and Brooklyn for their iPod commercials. Even the Cuban Companies has the Cu
ban Companies Foundation – specializing in grants for the arts – and run by Mark Cuban’s former-layer brother, Brian Cuban. This new type of “art marketing” helps brands get in touch with potential clients and appeal to current clients by being well-rounded and on-the-cusp. Liz’s art film highlights the up-and-coming art of underwater ballet and features ballerina Deanna Beasom, in clothes from Juan Carlos Obando, whose New York Fall 2009 show Liz styled at Bryant Park.
I have been friends with Liz since we were 15 and have witnessed her on-going adventure through the art and fashion world. See behind-the-scenes footage from the making of “Underwater Ballet” of Liz and ballerina Deanna Beasom on Liz’s website.
5/6/09: UPDATE Dior Beauty hosted the Times Square premiere of her film “Underwater Ballet” just in time for the Met Gala’s luminaries to be able to drive by the fabulous display. Liz asked her DP, Aaron Rose, to send me some footage from the premiere … below.
filmmaker Liz Goldwyn, cinematographer Aaron Rose at the premiere of “Underwater Ballet”
Liz Goldwyn, director, with dancer in film, Deanna Beamon at the premiere of “Underwater Ballet”
Chloe Sevigny & Liz Goldwyn at the premiere of “Underwater Ballet”
Chloe Sevigny, Hope Atherton, Nicole Lombardi at the premiere of “Underwater Ballet”
For Information about the film Underwater Ballet and Pretty Things, visit www.lizgoldwyn.com.
Photos from Patrick McMullen, Liz Goldwyn, Wireimage
