The House of Hype
2008 Sundance Film Festival
In Conjunction with Hard Rock Hotel & Casino
To Benefit Amnesty International and Rock the Vote
January 18 – 20
268 Main Street, Park City, UT
Friday, January 18
Daytime Hospitality Lounge – 11 AM – 5 PM
My friend Eileen Colavita, founder of Spin Shoppe PR, asked me to join her this year in Sundance to handle press and media for the Hard Rock Hotel and Casino’s pop-up club all week long on Main Street during the 17th Sundance International Film Festival. Much like season 3 of Entourage, or a tour with Ben Lyons, I made the rounds, saw the faces and went to the parties.
1st Party of the week: Rock the Vote
Simon Monjack, Vogue photographer and husband of Brittany Murphy, shot celebs for Rock the Vote ’08 Elections posters during our party.
Harvard-Westlake alum, Kam Nassib, me and Jason Reitman
Jack Black (right)
2nd Party: Amnesty International presents “In Prison My Whole Life”

Lukas Haas, Colin & Olivia Firth
Denise Weaver, Eileen Colavita, Stephanie Senter (left), me and Katrina Wan (right)

My boss for the week; Eileen Colavita
Myspace Party:
Me and Steve Aoki (left), Ben Katz and me (right), Dory Benami, Jamie Kantrowitz (VP Music at Myspace), her boyfriend and me

Getting ready to open Hard Rock Hotel and Casino pop-up location on Main Street in Park City, UT

Photogs and Papparazzi storm the red carpet first opening night in front of the Hard Rock Hotel & Casino pop-up club on Main Street