#DTfashion: Our faves from Jason Wu For Target :: in Stores February 5th, 2012

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SUPER BOWL SPECIAL — THE ROONEY MARA FAMILY MAP

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Rooney Mara and sister Kate Mara will attend the Super Bow this Sunday to support their father who is the Vice President of the Giants. Don’t be surprised when all the cameras are constantly scanning the crowds for Rooney Mara instead of focusing on the field.

2012 Super Bowl :: New York Giants vs New England Patriots :: 3:30 PM PST on NBC

We thought we’d give our Trufflers a run-down of the 75+ year old relationship between the Giants and another team …

So the story goes — Steelers owner Art Rooney and Giants owner Tim Mara bonded over a string of bets at the racetracks back in the 1930s — the bets were so successful for Art that he named his son after Tim Mara.

Two generations later, Tim Mara’a grandson Chris Mara would marry Art Rooney’s granddaughter, Kathleen and they would go on to have 4 children — Conor, Daniel, Kate and Patricia — Patricia would later changed her name and become known as Rooney Mara, or the Girl with the Dragon Tattoo. Patricia Rooney Mara aka Rooney Mara is currently nominated for a Best Actress Oscar and is the love child of two of the biggest football families in America’s history. This is what we would call Football Royalty …

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New Hotel Bel Air Tea Service Starts Up Again February 1st

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It’s been awhile, n’est pas? Well the Hotel Bel Air can finally be considered back up and running now that they have officially begun their traditional tea service since their re-opening. Below is the preliminary menu; which is still be edited. Tea is served in Wolfgang Puck’s new restaurant by reservation only, for parties 2 or more. Tea service includes pot of tea and all food items listed, $60 per person.

Hours: 3pm – 5pm Daily
Hotel Bel Air
701 Stone Canyon Road
310-472-1211
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“We Need to Talk About Pomellato!” — Tilda Swinton hosts Italian Jeweler Pomellato Grand Opening on Rodeo Drive benefiting MOCA

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Pomellato struck publicity gold when they joined forces with We Need to Talk About Kevin star, Tilda Swinton. The cutting edge fashion icon has been making the rounds on the awards season party circuit, and also all the talk shows … andddd countless premieres and screenings for her film — and she’s been spotted topped off with Pomellato jewels every step of the way! A grand move also to those in the fashion universe who have come to see Tilda as a fashion leader. Though not nominated for an Oscar, up until the January 24th Oscar nominations announcement, she was a serious contender and still she has had enough face time in the press to make her a household name. Her recent walk on the SAG red carpets for Sunday’s show at the Shrine, where she wore a white Lanvin dress with a Pomellato ‘Tango’ brown topaz ring, came back to back with Monday night’s Pomellato grand opening on Rodeo Drive in Beverly Hills.

The store has been open for several months, complete with pocket doors and all, but the grand opening was held off until yesterday. MOCA also teamed with Pomellato to bring in some of their friends, collectors and members of the MOCA Contemporaries to see and celebrate the jewels.

Here’s who we saw: Pomellato brand ambassador and actress Tilda Swinton (whore Lanvin again topped with Pomellato jewels) with her boyfriend and artist Sandro Kopp, Pomellato CEO Andrea Morante, Pomellato president Guglielmo Melegari, actor Billy Zane (Zoolander, Titantic), artist Ed Moses with Lauren King, Loree Rodkin, Carol Cheng-Meyer from Bel-Air Capital, Christine and Gabe Chiu, Malibu-based collectors Cindy & Tony Canzoneri along with their darling dog ”Romeo”, Wallis Annenberg, Maria Bell, MOCA director Jeffrey Detich and several MOCA donors and members of MOCA Contemporaries, photog Jeff Burton, interior designer Oliver M. Furth, collector Eugene Sadovoy, CAA agent Thao Nguyen, art adviser and collector Karyn Lovegrove, 60s fashion icon Peggy Moffitt, artist Rosson Crow with a fabulous black rose headpiece, Abby Bangser of the LACMA Avant-Garde, Marilyn Heston whose PR firm MHA Media represents Pomellato and organzied the event, Click to Continue Reading

Weekly Juice– P. Diddy’s Revolt, Suri Cruise’s Burn Book, Ferris Bueller, Prada’s 24 h Museum, Sushi Nozawa Closing and More.

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LOS ANGELES

Sushi Nozawa is closing after 20+ years. The Studio City sushi hot spot that is infamous for its no cell phones, no children, no send backs policy has provided scant details as to why. Speculation abounds. Get it before it’s gone – Feb, 29. via LA Eater

Philippe vs Mr. Chow — the million dollar stolen recipe goes to trial - The Wrap

In a resolution that ends a story that arguably started years ago, WME has reportedly been ordered to pay somewhere between $20-30M in damages for the leasing fiasco regarding the 6-story office building over on Beverly Drive - Nikki Finke

It’s official - Hillary Rush is leaving LA for the East to set up shop in the Berkshires. Sales in LA will run throughout February and the last store will be fully packed up by March – with everything else shifting to web until the Berkshire store officially opens.

ENTERTAINMENT

Dakota Fanning and Elle Fanning have both signed on as clients with WME (see image right).

It has also been announced that the Bridesmaids cast, including Melissa McCarthy and Kristen Wiig, will present at the 84th Academy Awards.

Other talent announcements include the cast of “Lovelace” which will include Sarah Jessica Parker (who will replace Demi Moore), Amanda Seyfried and Peter Sarsgaard (Rob Epstein and Jeffrey Friedmen to direct).

P. Diddy has announced he has teamed up with old-time MTV programmer Andy Schuon to produce Revolt which will offer simply music news and music- like the MTV of old. Comcast will distribute and the current plan is to launch on 12/12/12. via Perez Hilton

The advertising world has taken extreme to new heights by posting a teaser for an ad. Yes, an advertisement teaser. Fortunately, it seems like the ad will feature Matthew Broderick in a homage to his role as Ferris Bueller. Say what you want about a teaser for an ad, but if it involves Bueller it’s hard to be mad. Let’s just hope Broderick, who, at 44, is clearly not the sweet teenage child he once was, won’t instantly age us viewers and remind us of our own crows feet. – NY Mag

HBO’s Girls has a premiere date – Lena Dunham’s new comedy series Girls, executive produced by Judd Apatow, debuts April 15, 2012 at 10:30pm – HBO

WORLD

Prada has also announced this week the grand opening of the “24 h Museum” which Francesco Vizzoli designed along with AMO. An invite only dinner on January 24 marked the opening of the museum. - New York Times

Quite possibly our favorite event on the annual social calendar — the World Economic Forum in Davos each year attracts more businessmen and decision makers than any other event on the planet — Your guide to Davos: Financial Times & UK Gauradian

Last but not least, if you are female and went to high school (or watched Mean Girls) you have made or seen a ‘burn book’ …. we caught wind of this genius tumbrl which surfaced regaling readers of how Suri REALLY feels about all the other Hollywood offspring — no one if safe, not even the royals! http://surisburnbook.tumblr.com/

 

Hier Soir: 2012 SAG Awards & After Parties [SLIDESHOW]

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Tilda Swinton in Lanvin and Pomellato jewelry

Actresses Tilda Swinton and Angelina Jolie chat during a commercial break at the 18th annual Screen Actors Guild Awards in Los Angeles

Tilda Swinton and Angelina Jolie at the SAG Awards

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Brangie kissing at the 2012 SAGs

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Emma Stone in McQueen at the SAGs

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Michelle Williams in Valentino

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Rose Byrne in an Elie Saab jumpsuit

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Entrance at the Shrine

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Director Robert Rodriguez, Justin Timberlake, Quentin Tarantino at the Weinstein / Dewars SAG after party

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Harvey Weinstein, Busy Philipps, Darren Aronofsky at the Weinstein / Dewars SAG after party

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Director Darren Aronofsky (Black Swan) and Mila Kunis at the Weinstein / Dewars SAG after party

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Tobey Maguire and Jen Meyer at the Weinstein / Dewars SAG after party

See the winners here

Los Angeles Restaurant Sightings — January 2012 [SLIDESHOW]

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Larry King picked up a small pizza from Mulberry Pizza on Beverly Drive before flipping a u-tun in front of Rite-Aid and heading home on January 30, 2012

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Rumer Willis and her friend Annie Stark along with Annie's mom Glen Close leave Comme Ca on January 28, 2012

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Bradley Cooper leaving the Hotel Bel Air on January 5, 2012

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Brian Grazer and Deepak Chopra leaving Mr. Chow on January 12, 2012

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Brad Grey, Bryan Lourd, Mark Walberg, Martin Scorses at the Bel Air for Paramount's Golden Globes lunch on Jan 14, 2012

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Cindy Crawford & Rande Gerber leaving Mr. Chow on January 13, 2012

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Dakota Fanning leaving Mr. Chow on January 17, 2012

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Sean Penn with his children at Dan Tana's on January 18, 2012

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Katherine Heigl on the Culina patio (with her SmokeStik) on January 18, 2012

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Brad Pitt leaveing Madeo's on January 19, 2012

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Local celebrity and veterinarian Dr. Winter with owner Craig Susser at Craig's on January 27, 2012

From newcomers like Craig’s to oldies like Madeo’s from pizza joints to French cuisine, we got it covered.

#Sundance Party Report — T-Mobile Google Music, Tao, Bing Bar & Hyde [SLIDESHOW]

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Inside / Entrance to Tao at Sundance

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Tao red carpet at Sundance

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T-Mobile charging station outside Tao

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#GoogleMusic at Tao @ Sundance 2012

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#GoogleMusic at Tao @ Sundance 2012

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This is what Tao looks like before Jeff Best and Noah get to it :D

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Tao red carpet at Sundance

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red carpet / basement entrance to Tao at Sundance

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Basement entrance to Tao at Sundance

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Keep going? Time to stop?

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Todd Dufour and Blake Wassenaar at Tao

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Kaskade at Tao

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Kaskade at Tao

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Zen Freeman is his Kaskade shades at Tao

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The Daily Truffle on the Tao Google Music board

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Press filming at #GoogleMusic at Tao in Sundance

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#GoogleMusic at Tao in Sundance

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#GoogleMusic at Tao in Sundance

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Tao at Sundance

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Invites to Google Music

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Bar at Tao

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The Lift at night

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Bing bar -- coat check

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Bing bar on Main at Sundance

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Coat check at Bing

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Bar at Bing

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Bing bar -- fireplace

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Bing bar

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Drake with his body guard who wouldn't let anyone take pictures

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Drake at Bing

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Drake at Bing

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Drake at Bing

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Bing at Sundance

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Entrance to Hyde

Party: Google Music and Tao at T-Mobile Village at the Lift

Where: Town Lift on Main St.

When: Friday, Saturday and Sunday Night — 7pm – 10pm, 11pm – 2am

Sightings: On Friday we saw Mary J Blige leaving while Aziz Ansari barely made it past the lines in the snow. Saturday we saw Danny Masterson late night on the red carpet, Paris Hilton at the first table in front of Kaskade with brother Baron Hilton and his girlfriend, Lil Jon at a table a little further back, James Marsden at a table across from Lil Jon’s, Aaron Paul, Malin Akerman, Drake, Kristen Dunst and Garrett Hedlund, Harvey Weinstein, Estelle, Blythe Danner, Angela Kinsey, Donald Faison, Chris Rock, Common, Cisco Adler, Jamie Chung, Olivia Thrilby, Mechad Brooks, Aaron Paul, Emma Roberts, Lizzy Caplan, Cuba Gooding Jr., Christina Hendriks and husband Geoffrey Arend, Julie Delpy, Teresa Palmer, Wilmer Valderama, Allison Janney (West Wing), Spike Lee, Danny Masterson, Robin Thicke, Ben Lyons, Mario Lopez, Rashida Jones, Quincy Jones (in town for Rashida’s new film — by coinicidence, we were greeted in our hotel room with a gift basket of Phylia prodcuts from Quincy’s other daughter. Her name is Kidadda and she has a new business venture with friend and partner Kazu Namise). Also spotted: Noah Tepperberg (Strategic Group / Tao owner), Jeff Best (event product for T-Mobile Village at the Lift), Dan Reagan, Chris Paul, Taylor Russell, Blake Wassenaar with Todd Dufour from Buzz Media, stylist Johnny WujekCarlos Manzanillo of PMK-BNC, Donovan LeitchAshlee Margolis, Red Foo of LMFAO, Afrojack, Chris Dennis, Thomas Cushing, Paul Brown, Risa Shapiro, Sarah Shyn, Karen Samfilippo, Jason Spiro, Melissa Hirschenson, and Pantera Sarah. Deb Fass and Fred Grimmel manned the Tao door as usual. Click to Continue Reading

#Sundance Party Report — Burton Experience & Burton Après Lounge at Park City Mountain Resort [SLIDESHOW]

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Welcome to Sundance

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Burton Experience -- party

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Burton igloos

That Metal Show Season 8

Aaron Paul and his fiance

Emma Roberts

Emma Roberts

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Burton Experience -- view from street

Amanda Wormann and Jessica Kaplan - pic via Style Sight

Amanda Wormann and Jessica Kaplan - pic via Style Sight

DJ Tay James - pic via Style Sight

DJ Tay James - pic via Style Sight

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Brent Bolthouse - pic via Style Sight

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Burton Experience -- inside the tent

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Burton Experience -- pizzaaaa

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Burton Experience -- Drink menu

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Mannequins and a man at Burton Experience

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Burton Experience -- moving out

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Gifts bags from Burton

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Lauren Brokaw and Chase Weideman from Bismarck Phillips

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Burton Experience -- view from the mountain

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The Daily Truffle's Lauren Brokaw

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Burton Experience

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Burton Experience

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Celine Nano Luggage spotted

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Board bench

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Burton Experience -- First Time lift

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Burton Experience -- hill view

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Mountain Resort map

Event: The Burton Experience & Burton Après Lounge, Park City Mountain Resort

Where: Park City Mountain Resort, First Time Lift

When: Friday January 20th – Sunday, January 22nd

Sightings: Aaron Paul, Brent Bolthouse, Justin Beiber’s DJ, Tay James, Jason Mraz, director Catherine Hardwicke, Emma Roberts, Marc Webber (For a Good Time, Call…)and a more grown up Asher Roth (yes, he is now out of college) plus Burton PR Queen Anne-Marie Dachyshyn and Chief Creative Officer of Burton Snowboards Greg Dachyshyn, Katie Walters and Chase Weideman from Bismark Phillips who called Burton a client, and members of Burton’s pro team including Gab Viteri, Mark Sollors, and John Jackson.

Music: Great music such as Phantogram, Lana Del Rey, Chromeo, and the Beatles

Notes: The best chips and pizza ever PLUS a delish bar, and hot chocolate.

Pics via The Daily Trufle and Stylesight

 

#Sundance Party Report: CAA Annual Sundance Party sponsored by Simple Night

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DJ Lady Sinclair spins the CAA party at 2012 Sundance

Party: CAA event at Sugar with DJ Lady Sinclair and DJ Ruckus
Where: Sugar, 268 Main Street

When: Saturday night, January 21st 2012

Sightings: Kristen Dunst with boyfriend Garrett Hedlund, James MarsdenPaul DanoWilliam H Macy, CAA’s hosts of the night and co-heads of the CAA finance dept, Roeg Sutherland & Micah GreenDon McNeill of Digital Kitchen *(who is responsible for bringing you the elevator commercials for the Cosmopolitan hotel in Las Vegas), Bianca White, reps for Sheets (LeBron James’ new energy strip company that co-sponsored the party), Jaren Eng of Just JaredWynter Mitchell of US Weekly and more, Silver restaurant on Main Street owner Lisa Barlow and her publicist New Yorked based Helena Renee, and more.

Music: DJ Lady Sinclair aka Michelle Kath Sinclair and DJ Ruckus

Notes:

• DJ Lady Sinclair aka Michelle Sinclair learned her skills direct from DJ AM who she grew up with in L.A. Michelle’s birth father is late Chicago guitarist Terry KathMichelle is in pre-production on a doc about him. Now it’s time for some Truffle 6 degrees of separation … Michelle’s mother was once married to Kiefer Sutherland who is brothers with CAA agent Roeg Sutherland who threw the party. Michelle has been known for her DJ gigs at major events like the Modern Warfare 3 Launch Party, the Louis Vuitton / Vanity Fair rooftop party in Beverly Hills, and currently has an in-house gig at the Ace Hotel in Palm Springs.

• Greg Andrews, aka DJ Ruckus, made us feel bad about ourselves because we will never be as good at anything as he is at DJ-ing.  Watching this man DJ is entrancing and we would have loved to do it for hours! We also think it’s pretty ff-ing cool that Ruckus dated uber super model (understatement) Doutzen Kroes. Ruckus is signed with Yoni Goldberg and Damon DeGraff’s, DGI Management, (DUHH) which has a pretty impressive roster list such as Paul Sevigny, Rev Run, Andre Saraiva, The Misshapes, Jesse Marco, photog Bronques, and more… #NBD, right?

Vaveyla! Z “Shahs of Sunset” Reality Show Coming To Bravo!

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Originally posted January 11, 2012

*Salam, chetori?

Whilst at dinner last night we were told this so called “Persian Jersey Shore” was done taping and is set to air under the name “Shahs of Sunset” on Bravo. No date known as of now. For our readers living out of L.A., Sunset refers to Sunset Blvd in Beverly Hills where many mansions have been built, torn down and re-built with the notorious ‘Persian mansions’ … In one case, a house belonging to a royal Persian family on Sunset burned to the ground — much speculation circulated over the cause of the fire.

This show probably would have been better in the 80s but whatever, for us in Beverly Hills — this is amazing. For some background on the Persian community in Beverly Hills, we refer you to this 2009 W magazine article which includes many friends of the Truffle.

Update: January 23, 2012 :: Bravo just released info about the show so we have added it for you here … Cast members include: Golnesa “GG” Gharachedaghi (29, Persian princess), Mike Shouhed (33, real estate agents recovering from the financial crisis), Sammy Younai (35, real estate developer), Asa Soltan Rahmati (35, singer), Reza Farahan (38, gay real estate agent), Mercedes “MJ” Javid (30-ish, party girl real estate agent).

Oddly none of the people in our Truffle circuit know any of these people which is a little strange considering that encompasses 4 generations of Beverly Hills natives … do you know them? Comment below if you do.

“Shahs of Sunset” premieres Sunday March 11 at 10/9c …

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A little side note from Sundance on the new West Memphis Three documentaries

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Although there were many points of interest at this year’s Sundance, the most fascinating and moving element was hands-down the new Peter Jackson (Lord of the Rings) produced documentary about the West Memphis Three which is directed by Amy Berg (who won an Oscar for her preist-molestation film Deliver Us from Evil in 2006) and is titled: West of Memphis. Moreover, the biggest star of Sundance, and biggest shock was one of the West Memphis Three, Damien Echols, who came along with Peter Jackson and several of the parents of the murdered boys that led to his possibly false imprisonment and death sentence in the 90s. Damien was joined in Sundance with his wife whom he met and married while on death row. The doc is aptly timed with the release of the West Memphis Three from prison this past August although it’s been in the works for ages. Peter was also with his wife who co-produced the film- the couple has been providing financial and public support for the defense since seeing Joe Berlinger’s 1996 documentary Paradise Lost for HBO about the case. The situation is only going to get bigger and bigger, as Berlinger’s follow up in a series of three HBO documentaries, “Paradise Lost 3: Purgatory,” was just nominated for an Oscar yesterday.

UPDATE (February 1, 2012): Deadline Hollywood is reporting Colin Firth has signed on to join Reese Witherspoon to co-star in Devil’s Knot, based on investigative reporter Mara Leveritt’s 2003 book Devil’s Knot: The True Story of the West Memphis Three, to be directed by Atom Egoyan (The Exorcism Of Emily Rose). Colin will play private investigator Ron Lax who offered his services for free to the defendents in 1993 and who helped find the DNA in the knots that bound one of the victims that cast suspicion on the stepfather of one of the 8-year old murdered boys. Filming begins next summer in Louisiana, and other big names are expected to join the cast in smaller roles.

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#Sundance Party Report — T-Mobile Village at the Lift (#VATL) with Puma and Miami Oasis [SLIDESHOW]

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Check-in at the Lift #VATL

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Stella Artois Cafe at the Lift

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#VATL pass

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Entrance to Miami Oasis

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#VATL -- Drink menu at Miami Oasis

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#VATL -- inside Miami Oasis

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#VATL -- Patron do-it-yourself muddling bar at Miami Oasis

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#VATL -- Chalk roof at Miami Oasis

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#VATL -- Patron do-it-yourself muddling bar at Miami Oasis

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#VATL -- inside Miami Oasis

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#VATL -- Cisco Adler getting tattooed by Code of Conduct’s Jason Hoodrich at Miami Oasis

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#VATL -- drink menu at Miami Oasis

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Matt Donnelly in Jeremy Scott bear ears

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#VATL -- Udi's gluten free food at Miami Oasis

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#VATL -- Patron do-it-yourself muddling bar at Miami Oasis

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Puma entrance at the Lift

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Tracy Pendleton & Lauren Brokaw

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Tracy Pendleton and Matthew Gray Gubler

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#PumaSocial at the Lift

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#PumaSocial -- Patron 2 way mirror tells you the inner truth

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McSmores and McChocolate chip cookiessss

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Patron 2 way mirror typing up my diagnosis

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Print out from Patron 2 way mirror

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#VATL -- Outside the Puma tent

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#VATL -- ambiance at Puma

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#VATL -- ambiance at Puma

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#VATL -- the Wireimage photog at Puma

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#VATL -- ambiance at Puma

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#VATL -- ambiance at Puma

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#VATL -- Ping pong at Puma

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#VATL -- silk screening at Puma

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#VATL -- Matthew Gray Gubler at Puma

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#VATL -- lil Jon at Puma

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#VATL -- signing the ping pong table at Puma

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#VATL -- garage entrance

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#VATL -- garage entrance

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#VATL -- outside

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The Lift at night -- #VATL

Party: Puma Social & Miami Oasis at the T-Mobile Village at the Lift

Where: Town Lift on Main Street

When: Friday, January 20th – Sunday, January 22nd

Notes: Jeff Best of Best Events converts the Town Lift in Park City on Main Street every year into a snow oasis for Snowdancers… I mean Sundancers — PMK-BNC and Brandlink Communications are brought in to handle press. Domain Media is brought in to wrangle talent for this 3 tiered event which includes Puma/Wireimage inside a tent on the snow by the lift, Miami Oasis housed below on the ground level, and Tao’s pop-up nightclub on the garage level. Stella Artois Cafe is set up next to the Puma tent by the lift. The best part about the whole thing are the girls who do the list camped out in the ticket consuls where one normally buys their ski lift passes; LUV!

Spotted at Miami Oasis at The Lift: Liv TylerAndie MacDowell, Isla FisherLaura PreponJames Marsden, Lil Jon (who is still using a blackberry), Cisco Adler getting tattooed by Code of Conduct’s Jason Hoodrich, LA Times’ Matt Donnelly in Jeremy Scott bear ears, Kristin Patrick (Playboy’s Chief Marketing Officer, formerly from WME’s marketing dept), Martine Williamson (Chief Marketing Officer for Revlon), Chris Hopkins (Playboy’s SVP of Brand Partnerships) & his wife Iran HopkinsNoah Tepperberg walking in with Mario Lopez, and more.

Spotted at Puma/Wireimage: Matthew Gray Grubbler (Criminal Minds), Sigourney Weaver, Cillian Murphy, Tim Daly, Mechad Brooks, Will Forte, Emma Roberts, Rashida Jones, Elijah Wood, Andy Samberg, Joel Edgerton (The Killing), producer Peter Jackson, Blythe Danner, Anne Heche, Carrie Preston (Good Wife, True Blood), Richard Gere, Emily Blunt, Lizzy Caplan, Rosemarie DeWitt, Lake Bell, Kate Bosworth, Ryan Kwanten, Elizabeth Olsen, Allison Janney, Nia Vardalos, Liv Tyler, Cheryl Hines (Suburgatory),Malin Akerman, Cisco Adler, Rebecca Hall (Vicky Christina Barcelona, The Town), Ari Graynor, Edward James Olmos, Frank Langella (here for Robot and Frank), Jason Ritter, Michael Cera, Neil Young talking to MTV inside, Jeff Vespa doing celebrity photos inside the Wireimage studio within Puam, Tracy Pendleton who represents Puma, and more.

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#Sundance Party Report — GREY GOOSE Blue Door on Main Street [SLIDESHOW]

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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Front door to the GREY GOOSE Blue Door

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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"For A Good Time Call ..." after party at GREY GOOSE Blue Door on Main St.

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DJ Spider with a promotional pink phone in celebration of "For a Good Time Call ... " premiere at Sundance

Party: Grey Goose presents: For A Good Time, Call … after party

Where: Grey Goose Blue Door 449 Main Street

When: Sunday, January 22nd

Sightings: Seth Rogen (whose mother and sister showed up to support), Justin Long, Ari Graynor (**Sundance it girl**), Mark Webber, Nia Vardalos, Lauren Miller, Mimi Rogers, director Jamie Travis

Music: DJ Spider played “it” bands such as Washed Out, M83, Gotye, Avicii, Adele, and more with wife Wells Butler at his side — Spider (Oliver) and Wells were also spotted at Questlove’s afternoon birthday party in The Canyons in Park City the day before.

Notes:  Guests at the after party were given promotional pink telephones as party-favors that attached to their regular phones (see pics). We noticed GREY GOOSE has a new flavor … Cherry Noir which the bar ran out of just before 1am. For A Good Time, Call … premiered at the Eccles Theater in Park City earlier on Sunday night. Per Deadline.com, Focus Features just acquired Jamie’s feature debut, ‘For A Good Time Call’, for a little over $2 million. We took note of the cocktail napkins being passed around which were branded for the film and looked into it — turns out it was not the work of some marketing firm but instead was the director of the film who made them and even hooked up a rather lude voicemail from “Katie & Lauren” (named for film writers: Lauren Miller and Katie Anne Naylon) on the end of the 855 number which still works despite having too many digits.

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Sunday Movie Tweet Along aka #SMTA

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Mike as Goose and Matt as Maverick -- art via Rome Shadanloo

Well the real story in the Truffle-verse this past weekend was actually not the Golden Globes but in fact, where the other half of L.A. spent their Sunday evening – going head to head with the awards ceremony, tweeting along with Jason London for the weekly Sunday Movie Tweet Along on Twitter, a weekly event co-founded by friends of the Truffle Mike McGuiness and Matt Bilinksy. In honor of Jason London’s hosting this week, @mcguins and @mattbilinsky selected Jason’s 1993 classic Dazed & Confused as the Sunday movie of choice. Movies and other hosts have ranges from Top Gun to Weird Science … to The Karate Kid, for which Mike even got William Zabka – aka Johnny from Karate Kid, and dangerous leader of the Cobra Kai dojo – to host!

Click to read more about #SMTA and how you can get involved! All you need is a Twitter account and access to the movie of the week — either the DVD or via Netflix, Amazon.com, Side Reel or whatever, and you are set! Wait for Mike’s count down on Twitter … and PLAY!

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Pre-Golden Globes Wella Beauty Bar

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A Braid Bar in WeHo ?! Gittt out … Why is this so hard? The service takes 15 minutes, costs $25 ($40 with shampoo) and there are a million different braids to pick from. Our friends at BMF Media, Domain and LFB Media Group banned together to bring celebs, influencers and press to the Wella Beauty Bar pop up lounge at NINE | ZERO | ONE salon — a permanent salon located in a castle-esque building off Santa Monica Blvd in what was once a library in L.A.’s early days.

The braid bar is a permanent amenity at the salon, but temporary sponsors also came in for the two day event such as Fake Bake tanning, shelves full of Schick Quattro for Women and Bio-Oil (known to prevent scarring if you apply the cream at the time of the scratch), a photo booth, UV Vodka (and UV Vodka cupcakes) and catering from the Little Door Next Door. We also noticed a major sponsor was the Greater Miami Convention & Visitors Bureau which is kind of amazing, no? We just heard they are sponsoring some things in Sundance as well which begins this Thursday, January 19th. Another sponsor of note was Teleflora, owned by Lynda & Stewart Resnick, who built the new wing at LACMA last year — aptly named the Resnick Pavillion. (They also literally have an orchard at their Sunset Blvd home in Beverly Hills (specifically a pomegranate orchard which is semi in relation to their other company POM which makes pomegranate juice — we put a picture of their house down below)).

#TruffleNotes: Wella was started as a wigs and hairpiece company in the late 1800s but by the time the 1900s rolled around, wigs were no longer in fashion so they started trying to invent ways to permanently add waves to hair and thus created the ‘perm’ — see a pic of their first perming machine down below!  Click to Continue Reading

The Auto Gallery x McLaren Showroom Grand Opening in Beverly Hills [SLIDESHOW, VIDEOS]

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To introduce McLaren’s new road car, the MP4-12C, to LA’s top car collectors and enthusiasts, British exotic automaker has partnered with The Auto Gallery to open a dealership in Beverly Hills, and hosted a grand opening to draw LA’s car world to the new showroom. The MP4-12C is McLaren’s first road vehicle since their collaboration with Mercedes Benz to produce the  McLaren Mercedes SLR. McLaren CEO Ron Dennis, based in London, flew in to explain this to the crowd which included: Bruce Meyer – who has one of the largest car collections in L.A. and founded the 1199 Foundation, David Sydorick – board member of Petersen Museum’s Checkered Flag Club whose car collection is easily worth 100M, Jay Leno – who keeps many cars from his vast collection stored in the Petersen vault, Ron Burkle – local billionaire and current resident of Greenacres estate, and car collectors Tonya & Jim Hull who live in Malibu and are also a part of the Checkered Flag Club. Also at the party, Mark Alfano — who runs Michael Hammer’s car collection (now based in Montecito since Michael moved it from his Culver City building which he now rents to RM Auctions for their space … Mark was en route to Las Vegas for a motorcycle auction and then the Scottsdale car auction which will set the tone for the rest of the car auction for the entire year — he will be looking for new additions for Michael’s collection). #TruffleNotes: Michael Hammer is Amie Hammer’s dad!

Also not to be excluded from the list of attendees was Philippe Cousteau — the grandson of ocean explorer Jacques Cousteau, with his girlfriend E! News host Ashlan Gorse and Gorse’ publicist Zack TanckAmber Cohen — avid car enthusiast Checkered Flag member, Ron Giger — genreal manager of the The Auto Gallery, Alan Johnson – current president of the historic L.A. Tennis Club who personally oversaw club renovations in 2010 with wife Kristina Johnson, , Dr. Gabriel & Christine Chiu, Tony Schwartz – co-founder of The Auto Gallery, investor Tyson ParkNick Frankel of My Yacht Monaco, Malibu resident Hines who has the lock on distributing Gemballa for Porsche in North American, ex-Beverly Hills Ferrari manager Bryant Kreaden who now runs Beverly Hills Astin Martin, and McDreamy aka Patrick Dempsey, or as I like to say Ronnie Miller. Click to Continue Reading